Strategic Direction: Volume 24 Issue 10

Subject:

Table of contents

Interruption overload

Nicola O'Connell

The purpose of this paper is to look at the impact of constant interruptions in the workplace, and how these can be reduced.

951

Was Rover to blame for Rover's demise?: Why systems, and not product, spelt the end for the UK's last car maker

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

598

How to succeed in China: Marketing for different masses

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

1775

Divine and Dubble go mainstream: But fair‐trade chocolate keeps its integrity

The purpose of this paper is to investigate the advantages and disadvantages of “mainstreaming” fair trade in the UK retail sector through the example of The Day Chocolate Company.

2543

Once upon a time …: Using story telling to manage organizational change

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

1343

Renewal strategies at Ericsson, Nestlé and Dow Chemical: Do you need an entrepreneur‐manager in your business?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

1454

But is it art?: The role of the artist in today's business environment

The purpose of this paper is to review three articles on combining the arts and business worlds to examine what the most productive approach to bringing these areas together might

1041

Experiential marketing: Advice on the potential and pitfalls of a growing trend

This paper aims to give advice on successful experiential marketing, offering ideas for campaigns and pointing out pitfalls to avoid.

11300

Interview with Michael E. Gerber: Interview by Ruth Young

An interview with Michael E. Gerber, best selling author of The E‐Myth Revisited and E‐Myth Mastery.

315

The best of British: A winning hand

The purpose of this paper is to give details about the winner and finalists of the 2008 Royal Academy of Engineering MacRobert Award.

241

Reviewing innovation effort: Innovation culture

The purpose of this paper is to look at two reports that deal with innovation issues.

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Cover of Strategic Direction

ISSN:

0258-0543

e-ISSN:

1758-8588

ISSN-L:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele