Strategic Direction: Volume 23 Issue 3

A good business strategy need not be difficult: How Simply Strategy can improve your business

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

The dragon awakens: What foreign investors need to know about doing business in China

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Brand survival: Do brands really last forever?

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Sex and the witty: How advertising is helping Volkswagen fight back

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

How Siemens competes: The battle of supply

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Are iconic Jack's rules getting rusty?: But General Electric is still admired and talked about

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Increasing demand for ethical shopping: But do we know quite what that means?

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

The cosmetics cosmos: A review of four major players

Provides an analysis of four of the major players in the cosmetic industry, Avon, Revlon, Max Factor, and Estée Lauder.

An interview with Manfred Kets de Vries

An interview with Manfred Kets de Vries, a leading Danish advertising and communications director.

Probing the potential of Six Sigma: More than just innovation

This paper looks at how Six Sigma was used at Renishaw plc to address quality issues.

Managing the innovation portfolio: Doing the right projects

This paper looks at product development processes at companies as well as project “selection”.

Don't make idle threats

Wizard and warrior: neglected leadership roles

What's on the web

Logistics Management and Strategy

Pursuing three horizons of growth # three cases: Bombardier (Canada), Disney (US) and Hutchison Whampoa (China)

Redefining the paradigm of global competition: offshoring of service firms

Diary

Framing strategic communication for the growth-orientated organization

Competitive horizon

Using tactical intelligence to help inform strategy

The power of platforms

Growth through mergers and acquisitions: how it won#t be a loser's game

Managing for strategic success in emerging markets