Strategic Direction: Volume 23 Issue 2

One million pound investment and 90 percent chance of failure – would you sign off?

The purpose of this paper is to examine investment market strategy and risk.

Microsoft's live change: Software giant adapts once more to the challenges of the new

This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Look at our car: Why Volvo mixed cars and girls

The paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

When improvement begins with a C: Creating success through quality is a continuous process

The paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Six steps to successful global corporate social responsibility: Or, how not to develop a code of conduct in the mining industry

The purpose of the paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Tesco leads the way in the loyalty program stakes: UK supermarket succeeds where so many others fall foul

The aim of the paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Best practice at Eli Lilly: The secret to a successful alliance management process

The paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

A fast turnaround at Hewlett‐Packard: Quick, easy wins or long‐term promise?

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

An interview with Jim Kouzes

The aim of this paper is to determine the views of Jim Kouzes, the chairman emeritus of the Tom Peters Company, a leadership development firm.

Innovative engineering: Award‐winning ideas

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies

The dawn of artificial intelligence?: Prize‐winning George

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

The impact of corruption on entry strategy: evidence from telecommunication projects in emerging economies

Aligning operations, marketing, and competitive strategies to enhance performance: an empirical test in the retail banking industry

The strategy of professional forecasting

Turning darkness into the light: strategic thinking for entrepreneurial managers

Portable alphas from pension mispricing: to enhance performance significantly

Smells good, looks good – but is it a trade mark?

Beautiful – in parts

Strategy Moves: 14 Complete Attack and Defense Strategies for Competitive Advantage

Ferrari fraternity (Ferrari ownership and marketing strategy)

Anoraks welcome (HR strategy in the British Antarctic Survey)

Diary

Surveying improvement activities in health care on a national level - the Swedish internal collaborative strategy and its challenges

Brand champion (Vodafone strategy)

Electronic marketplaces and price transparency: strategy, information technology, and success

Wal-mart looks beyond the aisle

Competitive horizon