Strategic Direction: Volume 22 Issue 2

Achieving collaborative advantage: understanding the challenge and making it happen

This article discuses the challenge of organizations achieving a collaborative advantage.

Mutuality: Invaluable lessons from a classic model

The purpose of this article is to spotlight mutuality as a relevant, modern business model.

Wal‐Mart's family firm: Critics critique, but big business rules

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Loyalty marketing: boring or booming?: How to turn customers' antipathy around

The purpose of this article is to consider various loyalty‐marketing schemes to create an argument in favor of the continued use of such programs in the future.

UBS overshadows Crédit Suisse: But will rich customers see bigger as better?

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

How Mobil shed the paper‐work hassle: Re‐engineering way of making invoices disappear

The purpose of this article is to demonstrate that significant improvements through business process re‐engineering can still be achieved after the implementation of enterprise…

How innovation keeps Samsung one step ahead: A chip off the new block

This article reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Businesses back from the brink: Toughing it out at Ford, Texaco and AT&T

This article reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

The acclaim of failure: Why BMW reward employee mistakes

This article looks at why BMW rewards employee mistakes.

Awarding world‐leading innovation: Inaugural awards celebrate top innovators

This article reviews the IEE Innovation in Engineering awards.

Eliminating the development cost “black hole”: Focusing on design costs

This article focuses on product and design cost.

The top ten excuses for bad service (and how to avoid needing them)

Diary

Competitive horizon

A new tool for strategy analysis: the opportunity model

The future scorecard: combining external and internal scenarios to create strategic foresight

Reviving Traditions in Research on International Market Entry

Who#s top of the pay pile?

GE turns green (General Electric)

Narrowing the credibility gap, or, managing the art of the promise

Stamping out nuisance claims

What’s on the web

Building the healthy corporation (organizational growth)

Strategy maps: a step-by-step guide to measuring, managing and communicating the plan

Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound

Manufacturing regeneration through corporate entrepreneurship: middle managers and organizational innovation

SME perspectives on business support services: the role of company size, industry and location

Learning through alliances: General Motors and NUMMI