Strategic Direction: Volume 22 Issue 1

Pharma's global karma: Focus on Novartis, Pfizer and Ranbaxy

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

How to succeed in identifying failure: Tips for top people in finding out what went wrong

To help top managers correctly identify sources of decline or difficulties in the business.

Nike walk‐in baths just wouldn't wash: Stretch the brand – but don't lose the image

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Knowledge management: much more than a technology exercise: Learning to learn, valuing knowledge and changing culture are all key elements in successful knowledge management

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Why Coca‐Cola has lost its fizz: Unwillingness to innovate is blamed for Coke's weakened position in the cola war

To consider side‐by‐side various arguments as to why Coca‐Cola's performance has dwindled over the past decade.

Hong Kong ATMs: the great holes in the wall of China: Why cash machines are still the dominant channel for Hong Kong's banking services

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Create successful international mergers and alliances: Concentrate on leadership, trust, clear objectives and living together

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Finding out what matters most at SantaPark: The role of importance‐performance analysis

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Encouraging ideas and innovation: Untapped resource

To examine why UK business seems to be lacking in opportunities for employees to be creative.

The innovation high ground: Winning tomorrow's customers using sustainability‐driven innovation

To explain “sustainability‐driven innovation”.

Building contemporary brands: a sponsorship-based strategy

Unconventional mettle

The Ultimate Competitive Advantage

Core objectives: clarity in designing strategy

The social dimensions of entrepreneurship

In search of the next "killer app"

Why did you do that? An economic examination of the effect of extrinsic compensation on intrinsic motivation and performance

Diary

Competitive horizon

Raising money for business

How acquisitions can revitalize companies

Reasoning about competitive reactions: evidence from executives

Limits to Growth: The 30-Year Update

Twenty that made history (key business decisions)

Beefed up boards

Leadership and uncertainty: complexity and the lessons of history

Sex discrimination changes

What’s on the web