Strategic Direction: Volume 20 Issue 8

Subject:

Table of contents

What makes a leader great?: Interview with Manfred Kets de Vries

Manfred Kets de Vries holds the Raoul de Vitry d’Avaucourt Chair in Human Resource Management and is Clinical Professor of Management and Leadership at the European Institute of…

4830

Cultural shift at GE: Putting the customer first

During their long and illustrious songwriting partnership, former Beatles John Lennon and Paul McCartney wrote many tunes that became hit records for other artists. “With a little…

1686

Hewlett‐Packard gets its leaders talking: Global citizens’ warning to IBM

Much of the attention paid to Hewlett‐Packard has come, of late, as a result of the $19 billion acquisition of Compaq Computer, a remarkable feat that has fuelled the enthusiasm…

1696

Turnaround strategies from Enterprise Rent‐A‐Car and SABMiller: Communication: the heart of business growth

These days, managers have to be constantly aware of means of potential growth if they want to stay in the game. Competition from similar products, changing technology and…

3072

Nike, a great name in – cameras?: How best to handle brand extensions

Brands have come a long way since cattle owners (and, shamefully, even slave owners) burned a mark on the skins of their stock to say “this is mine, keep off!”. These days the…

5518

Collaboration brings Egg’s IT project to the boil: Field where failures outnumber successes

An extensive review of systems development practices during the late 1990s produced some alarming statistics. It suggested that up to 90 percent of all IT projects failed to meet…

662

Degrees of satisfaction: Leadership styles and worker motivation at Gamma Company

Common sense tells us that management styles affect people like the weather. The chilly climate and sudden storms of autocratic leadership can turn work into a permanent winter of…

6223

How project management keeps Sun shining: The consequence of effective prioritization

Any company striving to challenge the likes of Intel and Microsoft must be innovative. That much goes without saying. If it isn’t, then it will surely be left trailing in the wake…

1867
Cover of Strategic Direction

ISSN:

0258-0543

e-ISSN:

1758-8588

ISSN-L:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele