Strategic Direction: Volume 18 Issue 3

Subject:

Table of contents

The greener way to success at 3M

On a global scale, people are increasingly condemning behaviors that cause damage to the environment. Manufacturers are constantly under pressure to develop environmentally…

819

The start‐up challenge

The planning stage in start‐ups still typically overlooks the importance of organizational capability. Yet experience shows that this frequently leads to operations and…

1260

Retaining industrial customers

Customer retention, we are told, leads to higher profitability, but how many companies have developed strategies to retain their valued customers? Adaptation and bonding are two…

757

Evaluating improvement programs

While many companies continually seek to improve their organizational practices or market positions through improvement programs and quality initiatives, very few actually make…

411

Best behavior at Lufthansa and the Prudential Insurance Co.

Improving business performance often focuses on clearly articulated strategies, definite goals and structural change. However, even the best laid plans for change often fail to…

920

Making knowledge management work

It is a common failing in mankind to look for knowledge and the solution in the far distance when the answer lies unnoticed at our feet. How do diverse and large corporations…

820

CRM – easy to do wrong, hard to do right

In essence it seems quite simple: look after your customers and they will look after your business. But as with all such management theories, customer relationship management…

5863

Total quality muddle?

Companies implement TQM initiatives because they seem to be a “fast track” to improved performance and profitability. TQM is also customer driven because as more and more firms…

771
Cover of Strategic Direction

ISSN:

0258-0543

e-ISSN:

1758-8588

ISSN-L:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele