Table of contents
We do not live to buy: Why subcultures are different from brand communities and the meaning for marketing discourse
Hélène de Burgh‐Woodman, Jan Brace‐GovanThe purpose is to investigate the concepts of subculture, subculture of consumption and brand community with a view to better understanding these three groups and their distinct…
Magazine communities: brand community formation in magazine consumption
Laura Davidson, Lisa McNeill, Shelagh FergusonThe magazine industry is currently experiencing a period of significant growth, resulting in increased competition in the marketplace. As a consequence of these changes many…
Caring for the community: An exploratory comparison of waste reduction behaviour by British and Brazilian consumers
Caroline Bekin, Marylyn Carrigan, Isabelle SzmiginThe symbolic and social roles of waste are explored through a small sample of UK and Brazilian consumers from urban and rural communities. These findings are relevant in…
Mainstreet USA revisited
Lisa PenalozaThis paper aims to examine the nature of market politics in a Latino/a community in Southern California, USA.
Undeclared work: a new source of employment?
Piet RenooyThe aim of this paper is to focus upon some of the more innovative projects that are being pursued in Europe that move beyond the conventional punitive approach and seek to…
International adoption: a sociological account of the US experience
Madeline Engel, Norma K. Phillips, Frances A. DellacavaThis article aims to focus on social structures and national and international factors as they influence international adoption. Special attention is paid to the impact of media…
ISSN:
0144-333Xe-ISSN:
1758-6720ISSN-L:
0144-333XOnline date, start – end:
1981Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Colin Williams