Management Research News: Volume 5 Issue 2

Flexitime ‐ Past Investigations and Future Directions

Robert A. Lee

From its origins in West Germany in the late sixties ‘flexitime’ has spread in various forms across Europe, The United States and the Western World generally. A number of…

Technical Forecasting For The Third World

John E. Weinrich

The main thrust of this contribution is to highlight technological forecasting techniques which have the greatest relevance to developing countries. The paper draws upon certain…

Consumer Attitudes: Canadian Consumer Attitudes Towards Products of Foreign Origin

Erdener Kaynak

In developing a corporate imagery for a product, the importance of various marketing mix variables such as product appearance, brand names, advertising strategy and channels used…

Development in East Asia: A European Perspective on East Asian Developments

Monika A. Juul, Lawrence S. Welch

Dramatic industrial developments in East Asia since the beginning of the 1960's have turned the region into one of the most dynamic centres of trade and economic growth today. The…

Recent MBA Dissertations on Marketing

Titles marked with an asterisk have restricted availability. Source: Selected List of U.K. Theses and Dissertations in Management Studies, compiled by Gail Thomas, available from…

Rights Issues: The Importance Attached by Private Shareholders to the Issue Price in a Rights Issue

S.P. Keef

As explained by the majority of text books that deal with the subject, perfect market theory illustrates that the issue price in a rights issue is irrelevant to the short term…

Business and Society: Managing Company Social Policies

Brian Harvey

The practical implications for industrial management of society's demand for ‘socially responsible’ business enterprise is the subject of a major research project at Nottingham…

Henley: The Management College

The Management College at Henley was founded in 1946. It was established under the name “Administrative Staff College”. At that time this was an appropriate title because…

Bank Marketing: Key Dimensions of the Bank Patronage Decision

Ugur Yavas, Erdener Kaynak

There is some evidence that all over the world both the academicians and the managers of financial institutions are expressing interest in marketing as a legitimate banking…