Management Research News: Volume 23 Issue 5/6
Table of contents
African‐American consumer attitudes toward domestic and foreign‐made automobiles
Fred O. Ede, Bhagaban PanigrahiEvaluates, empirically the attitude of African‐American consumers towards US and Japanese made automobiles. Outlines the rationale and urgency for the study of this population…
Writing for publication: the first steps
Jennifer Rowley, Frances SlackSeeks to encourage new academics to publish further research after they have completed their Masters or doctorate qualification. Considers the reasons in favour of further…
Enhancing corporate image in organisations
James Poon Teng Fatt, Meng Wei, Sze Yuen, Wee SuanDefines corporate image and looks at the expectations of the various stakeholders and the message which the image aims to convey to each one.Outlines the details of a study of 200…
Beyond research streams: systematic integration of consumer concepts. Twentieth century postscripts
Jack A. Lesser, Lakshmi K. ThumuluriExamines the extent to which a variety of widely utilized consumer behavior concepts are systematically related. States that within marketing, consumer behaviour research appears…
Effective employment screening practices
Jund‐Ming Wang, Brian H. KleinerConsiders the implication of poor recruitment for a company. lists the seven deadly hiring mistakes a firm can make and discusses the concept of negligent hiring and retention…
The growth of Matalan stores
Peter Jones, Colin Clarke‐Hill, David HillierProvides a short case study of the growth and operation of retail store Matalan. Looks to offer simple insights into a new player in a retail scene where traditional successful…