Management Research News: Volume 21 Issue 7/8
Table of contents
Toward a physiological interpretation of the integration of shopping functions
Jack A. Lesser, Lakshmi K. Thumuluri, William T. KirkAttempts to understand consumer behaviour through a study of the physiological brain functioning processes. Refers to literature on physiological psychological theory. Provides a…
How negotiators work in teams
D. Bright, W. ParkinInvestigates the theory and practice of negotiation through studying British managers in a role playing situation; observations then formed the basis of this questionnaire survey…
Time management in GDSS: a satisficing model
Edward T. Chen, P. Pete Chong, Jason C.H. ChenFocuses on time reduction in meetings through the use of group decision support systems (GDSS). Reports on some criticisms of GDSS, in that it increases time taken to reach a…
Evaluating advertising agency performance: actions to enhance the client/agency relationship
Jonathan M. LaceStates that very little useful information exists on how clients rate advertising agencies. Sets out to rectify this by conducting a questionnaire survey of 130 clients of…
Effective business management in Brunei
Marty Wehner, Brian H. KleinerFocuses on Brunei, briefly describing its geographic, demographic, economic, political, and cultural background. Highlights the ease of doing business in Brunei, particularly for…
A note on research into the marketing of discreet services
Peter Jones, John Pratten, Clare BrindleyIdentifies discreet activities in marketing – defined as a service in which customers keep their interests and participation secret or hidden; such as Manchester’s gay village…