Management Research News: Volume 21 Issue 11

Franchising as a tool for small medium sized enterprises (SME) development in transitional economies ‐ the case of central European countries

Nitin Sanghavi

Assesses the benefits and limitations of franchising as a tool for the development of small‐to medium‐sized enterprises (SMEs); focuses on the use of franchising in transitional…

Franchising entry and control strategies in difficult and remote business environments: the case of Bulgaria

Richard Beilock, Katherine Wilkinson, Vera Zlateva

Uses experiences in Bulgaria to exemplify market entry and control strategies employed by franchisors in a business environment that is geographically and culturally remote from…