Management Research News: Volume 18 Issue 12
Table of contents
SOUTH KOREAN BUSINESSES' PERSPECTIVES ON REUNIFICATION
Marjorie ChanThe efforts of Korean reunification would involve greater difficulties than those experienced by the Germans in their reunification efforts. Eberstadt (1992) enumerated these…
THE CONCEPTUAL FRAMEWORK OF STRATEGY‐AS‐RATIONALITY
Alan E. SingerThe knowledge that human rationality is itself an area of active inquiry should be a sobering thought for those who confidently peddle simple remedies to contemporary managerial…
ATTRACTION OR REPULSION: HOW INSTITUTIONAL OWNERS REACT TO CORPORATE SOCIAL PERFORMANCE
Sandra A. Waddock, Samuel B. GravesFor years suspicions have abounded that institutional investors are notoriously short‐sighted when it comes to making their investment decisions. Faced with performance assessment…
MEASURING AND MANAGING BUYER‐SELLER RELATIONSHIP LIFE CYCLES
Adrian PalmerRelationship marketing has received a lot of attention recently as a “Big new idea”. Unfortunately, the term currently means different things to different people. At one extreme…
GENERALISABILITY OF STORE AND MERCHANDISE SHOPPING BEHAVIOUR
Jack A. Lesser, William T. KirkAn unprecedented number of syndicated and custom research firms are compering for differential advantage within the marketplace to provide corporate information. As a result…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02635579510101474. When citing the…
MANAGING CUSTOMER — CUSTOMER INTERACTIONS WITHIN THE SERVICE EXPERIENCE
Peter JonesGroonroos (1990) notes that in the traditional literature on marketing the concept ‘marketing management’ is used to describe the practical applications of marketing and he…