Management Decision: Volume 40 Issue 4

Including ourselves: New Labour and engagement with public services

Neil Barnett

Increasing participation in public service issues is a central theme in New Labour’s “modernisation” programme. This concerns service delivery issues but also connects to a…

“Know your customer”: marketing, governmentality and the “new consumer” of financial services

Damian Hodgson

This paper aims to illustrate the important role marketing technologies play in contemporary neo‐liberal policies which aim to effect social control over a populace through the…

Narratives of sustainable ways of living: constructing the self and the other as a green consumer

Johanna Moisander, Sinikka Pesonen

This paper discusses the representation of “green consumerism” in the prevalent institutionalised discourses of green consumerism, and in the self‐narratives of people who…

Rekindling community spirit and identity: the role of ecoprotestors

David Crowther, Stuart Cooper

One of the features of current society is that of protest against environmental issues and this paper considers protest against road building and the ecoprotest movement. In doing…

Local economic trading schemes and their implications for marketing assumptions, concepts and practices

David Crowther, Anne‐Marie Greene, Dian Marie Hosking

This paper focuses on the relationship between a particular social practice – local exchange trading systems or schemes (LETS) – and what we here call the “mainstream” marketing…

Anti‐corporate protest as consumer spectacle

Matthew Higgins, Mark Tadajewski

Across much of the developed and developing world the last few years have been marked by protest against institutions and corporations. Much has been said about the significance…

“The first time I took acid I was in heaven”: a consumer research inquiry into youth illicit drug consumption

Andrew Smith, James A. Fitchett

Consumer research and marketing rarely examine illegal forms of economic life despite the fact that market terminology is often (and increasingly) applied to describe the exchange…

Measuring brand associations for museums and galleries using repertory grid analysis

Niall Caldwell, John Coshall

This paper is a contribution to the literature on the branding of cultural institutions. In particular it focuses on visitor motivation in the field of museums and galleries…

Consumer segmentation in the grey market relative to rehabilitation products

Geoff Lancaster, Ian Williams

Purchasing decisions for “aids to daily living” (ADL) by the disabled and elderly tend to be commodity based to which value cannot be added through sales propositions. This paper…