Management Decision: Volume 39 Issue 2

Making decisions on enterprise‐wide strategic alignment in multinational alliances

R.J. Mockler

The article concerns the decision‐making process involved in determining the strategic need and use of multinational alliances for a specific company. In theory the process is a…

Corporate reputation management: “living the brand”

Manto Gotsi, Alan Wilson

It is recognised that an organization’s corporate reputation is affected by the actions of every business unit, department and employee that comes into contact with another…

Interpreting, categorizing and responding to the environment: the role of culture in strategic problem definition

Ananda Mukherji, Pedro Hurtado

The focus of this article is to closely examine the role of cross‐cultural factors on interpreting, categorizing and responding to the environment. To that effect, this article…

Moving towards a control technique to help small firms monitor and control key marketing parameters: a survival aid

Paul L. Reynolds, John Day, Geoff Lancaster

This article considers that one way to help the small‐ and medium‐sized enterprise (SME) to survive is to offer it a robust but simple monitoring and control technique that would…

Integrating internal marketing with participative management

Tim R.V. Davis

Internal marketing has been proposed as a way of increasing lower level commitment to corporate strategies and improving organizational integration. Most previous discussions of…

Realising potential: the new motivation game

Chris Gee, Maria E. Burke

This article establishes the role played by the manager in motivating his or her employees on a consistent basis. The restructuring of the economy in the 1980s and 1990s directly…

Challenging the predictive ability of accounting techniques in modelling organizational futures

Stuart Cooper, David Crowther, Chris Carter

This article considers the role of accounting in organisational decision making. It challenges the rational nature of decisions made in organisations through the use of accounting…

A meta review of game theory publications in the flagship US‐based OR/MS journals

Arnold Reisman, Ashok Kumar, Jaideep G. Motwani

This article reviews all Game Theory (GT) articles published in the three leading US‐based OR/MS journals. The articles were first subdivided into Theory or Applications…

Managerial lessons for a new millennium: contributions from Chester Barnard and Frank Capra

Kenneth E. Aupperle, Steven M. Dunphy

Chester Barnard and Frank Capra are twin US icons from the late 1930s. Both share thoughts, hopes and expectations regarding civilization and civility, man and humanity, rights…