Management Decision: Volume 36 Issue 7

The Aeneid and The Virginian: copywriting, origin myths and their consumption

A.H. Walle

Literary art is often embraced by a people because it provides answers to life’s questions and showcases idealized heroes who function as respected role models. By analyzing the…

Exporting assistance and guidelines for exporters: a regional survey

Binshan Lin, Walton Hinson

This paper reports the results of a regional survey of exporting assistance and guidelines. It analyzes four major issues essential to the exporting process. Implications for…

Strategic cost management: an activity‐based management approach

John M. Trussel, Larry N. Bitner

The design and implementation of new strategic management initiatives, such as reengineering, have been common since the publication of Hammer and Champy’s (1993) popular book on…

What are assets anyway? Some practical realities

Tony Tollington

Addresses the UK accounting definition of an asset from a practical, theoretical and critical perspective. It suggests that it is a flawed definition in need of change. The…

Stop strategic planning … and create shareholder value!

Terry McDonald

Focuses on risk to shareholder wealth creation attached to the use of certain well known strategic planning processes. The subject is presented in the context of experience…

If you offer it, they will come: participant selection, motivations and program value

Ronald J. Burke, Graeme MacDermid

This study examined the relationship between reasons for selection and motivations for attending a six week international management and business development program held in…

Predicting movements in foreign currency rates using simulation modelling

Vlatka Hlupic, Paul Appleby Walker, Zahir Irani

Financial modelling is extensively used in all sectors of today’s business environments. In particular, it is used as a tool in the preparation of plans, budgets and many…

A decision support system for the selection of quality‐based programmes in small firms

Giuliano Noci, Giovanni Toletti

Over the last year, the introduction of effective quality systems and the achievement of high quality products represented fundamental competitive incentives for the adoption of…