Management Decision: Volume 32 Issue 8

IBM: Decline or Resurrection? : The Management Decision Interview

Bruce Lloyd, Robert Heller

Robert Heller, author of The Fate of IBM, in discussion with Bruce Lloyd(Head of Strategic and International Management, South Bank University).Heller argues that at the core of…

The Marketing Mix Redefined and Mapped: Introducing the MIXMAP Model

Claudio Vignali, B.J. Davies

Addresses the question of how the Marketing Mix framework can be used toanalyse the competitive standing of a business organization and how theoutcome of this analysis can then be…

Achieving Cross‐functional Co‐ordination for Marketing Implementation

David Shipley

The prospects for effective external marketing are substantially erodedby internal hostility towards or non‐compliance with external marketingimplementation. Non‐marketing…

The Strategic Leadership Star: : A Guiding Light in Delivering Value to the Customer

John Nicholls

Describes the Strategic Leadership Star, which provides a logicalframework which unifies the myriad of tools and techniques that areproliferating under the TQM “umbrella”…

Comprehensive Approach to Strategic Management: : Leading across the Strategic Management Domain

Bill Richardson

Attempts to provide clarification over the definition of strategicmanagement. Identifies and discusses a number of interrelated componentswhich collectively create a configuration…

The Extended Manufacturing Enterprise Paradigm

Henrique O′Neill, Peter Sackett

Models able to describe state of the art practice are fundamental tounderstanding the manufacturing phenomenon. A study of innovativecurrent practices enables us to foresee the…

Comparison of Innovative Capabilities among the Anglo‐American Countries: : The Case for Structural Influences on Innovation

Steven M. Dunphy, Paul Herbig

Culture heavily influences a society′s innovative capacity. Moststudies place that proportion influenced by culture at between 30 and 50per cent. What causes the remainder…

New Developments in Developing Self‐Directed Work Groups

Kevin R. Zuidema, Brian H. Kleiner

In the past decade there has been a movement towards “employeeempowerment”. Employee/management teams have played an integral part inthis change. Recently, the idea of the…