Management Decision: Volume 32 Issue 3

Will the EU Legislation Affect Retail Pharmacies?

Elke Pioch, Barry J. Davies

Focuses on retail pharmacy in the UK. Current concerns are identified,as is the general trajectory of European Union policy in this area.Consideration is given to the role played…

Market Entry Strategy for Italy (Crown Berger)

Claudio Vignali, Alan Tarry

Italy is a complex market, different in many ways from the ordered calmof Northern Europe. With a rapidly developing distributioninfrastructure – particularly at the retail level…

Bulgarian Wines

Stephen Bainbridge, Aidan Roe

Bulgarian wine made a dramatic and successful entry into the UK winemarket in the 1980s and led a revolution in wine drinking in the UK.Charts the strategies employed, and the…

Miller Beer

Carlo Alberto Pratesi

Miller Brewing Company (USA) is the second biggest world beer producer.In autumn 1991 it signed an agreement with the Italian food broker,“Eurofood”, to distribute Miller High…

Proposed Entry into the German Market (Tiara Paints)

Claudio Vignali, Ruth A. Schmidt

Based on a large UK paint manufacturer′s experiences in the late 1980s,presents a proposal for market entry into Germany. Gives reasons whyentry into this market is a challenging…

MFR SRL Rome: The Italian Family Business Affair

Phil Harris, A. Frasca, Uwe Jäkel

The MFR case shows a typical small size company in the growing smallbusiness sector of Italy and how it has developed over the past sevenyears. From a family business which…

Marks & Spencer – : “Britain’s Leading Retailer: Quality and Value Worldwide”

Maureen Whitehead

The Marks & Spencer case is concerned with the development of the UK’sleading retailer of food and fashion in international markets. Keyissues in the process are: (1) the question…

Laura Ashley – An International Retail Brand

Gary Warnaby

Describes the origins and development of the UK retailer, Laura Ashley,emphasizing the internationalization of the company and the emphasis oninternational comparison from an…

Italy’s Black Economy: Corporate Indiscretion – The Primrose Path

Frank McDonald, Michael Dwyer, Frank Wendt

Black economy activities are widespread in nearly all economies butItaly appears to have a pronounced problem in this area. Smallprivately‐owned companies in Italy find it…

A Case Study in Market Entry – Episode

Gaynor Lea‐Greenwood

A study in the retail market entry strategy of a major UK manufacturerwhich highlights the difficulties of forward vertical integration,conflict with other retail customers, and…