Management Decision: Volume 28 Issue 6

The Engineering and Manufacturing Managers of the 21st Century: Part II: Career Development and Progression

Peter Hawkins, Ian Barclay

The area of engineering and managerial needs ofcompanies are focused on, and how the oftenconflicting engineering, business and managerialdemands can be developed into a…

The World of the Japanese Chief Executive

Norihiko Suzuki

A typical Japanese CEO is very different from aWestern equivalent. The promotional structure isbased on seniority and length of service.Evaluation of performance is constant…

Marketing to the Older Consumer: A Qualitative Perspective

Caroline Tynan

Older consumers, that is, those people nearingor at retirement age, are increasingly beingrecognised as an important market segment. Thissegment is reviewed and some ways for…

Business Ethics? Yes, but What Can it Do for the Bottom Line?

John Donaldson, Peter Davis

There has recently been an increased interest inbusiness ethics worldwide. With the help of casestudies, aspects of business ethics are discussed:its realistic use in management…

Unpublished? Perish the Thought

Ken Matejka

Some ideas are expounded about how to getpublished in management or marketingpublications. First, almost anyone with ideas canget published. Second, only a few people have allthe…

Developing the Employment Package: Attracting and Retaining the Best Employees

Matthew Hind

For organisations to attract and retain top qualitystaff in the 1990s they will need radically to changetheir thinking towards benefits offered to suchstaff. It is suggested that…

When You Need More Resources

Jay T. Knippen, Thad B. Green

A simple method of requesting increasedresources is suggested, with useful tips for thefaint‐hearted.

Unleashing the Power of Service Brands in the 1990s

James Dobree, Anthony S. Page

Three principles are presented to help companiesachieve sustainable, differentiated service in the1990s. The “service brand” concept is introducedand the contrast made between a…

Crisis Management: Selecting Communications Strategy

Laurence Barton

For decades, managers around the globe assumedthat “crisis management” referred to the suddenappearance of a television reporter enquiringabout an impropriety at company…