Management Decision: Volume 15 Issue 2

The Marketing Concept Syndrome

Jack G. Kaikati, Warren B. Nation

The proliferation of various interpretations of the marketing concept suggests a lack of unanimity as to its meaning. This article outlines five definitional “schools” of the…

The Position and Behaviour of Smaller Firms in the Motor Industry

D.G. Rhys

In the British and European motor industry there co‐exist firms which differ widely in size. Given the existence of economies of scale the smaller firms are faced with the problem…

Using the Expectations Approach to Improve Managerial Communication and Organisational Effectiveness

John Machin

For many years it has been clear that one of the main barriers to improving managerial performance has been inadequate communication. This is in no way surprising given that in…

Demarketing: An Optional Strategy for the Oil‐exporting Countries

S.M.A. Saddik

If the events of late 1973 have been the catalyst for an accelerated transition from the age of low‐cost oil, they have also demonstrated, on the one hand, the feasibility of…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb013399. When citing the article, please…

Marketing Information Systems in United States and British Industry

David Jobber

There can be little doubt regarding the comparative expertise within marketing between USA and UK industry. As Seibert and Wills wrote, “in terms of operational marketing Britain…