International Journal of Physical Distribution: Volume 5 Issue 6

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Packaging as a Source of Profit

Gordon Wills

This monograph eschews the view that packaging is an exclusively marketing tool, or for that matter the concern of the distribution function alone. The author insists that a total…

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Cover of International Journal of Physical Distribution

ISSN:

0020-7527

Renamed to:

International Journal of Physical Distribution & Materials Management

Online date, start – end:

1971 – 1977

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

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