British Food Journal: Volume 126 Issue 9

Restaurant waiting staff's intention to dissuade customers from over-ordering: an extended theory of planned behaviour

Chieh Yun Yang, Libo Yan, Pengfei Ji

This study aims to validate the impact of waiting staff’s attitudes, subjective norms, and perceived behavioural control on customer dissuasion from over-ordering and identify…

AI showdown: info accuracy on protein quality content in foods from ChatGPT 3.5, ChatGPT 4, bard AI and bing chat

Hati̇ce Merve Bayram, Arda Ozturkcan

This study aims to assess the effectiveness of different AI models in accurately aggregating information about the protein quality (PQ) content of food items using four artificial…

Uncorking the potential of wine: an empirical prediction of consumers’ intention to visit wine tourism destinations (WTDs) post-COVID-19

Pancy, Sujood

The study aims to examine consumers' intentions to visit wine tourism destinations (WTDs) in Canada post-COVID-19 by combining destination-related constructs with the theory of…

Consumer behavior toward plant-based foods: a theoretical review, synthesis and conceptual framework

Gurmeet Kaur Matharu, Tania von der Heidt, Golam Sorwar

Plant-based (PB) and meat-reduced (MR) diets have a positive impact on human and environmental health, yet consumer acceptance of such diets is relatively low. Research…

Does the pandemic affect the lifestyle and dietary intake? A comparative investigation during the pandemic and new normal situation

Pallavi Dogra, Arun Kaushal

The study attempts to investigate the role of social media in spreading awareness regarding ayurvedic immunity boosters (AIB) and changes in diet. Further, the study examines the…

Phytochemical characterization and quality evaluation of stirred goat milk yoghurt with added fruit and vegetable puree during storage

Tarun Pal Singh, Arun Kumar Verma, Vincentraju Rajkumar, Ravindra Kumar, Manoj Kumar Singh, Manish Kumar Chatli

Goat milk yoghurt differs from cow milk yoghurt in that it has a different casein composition and content, which presents several technical challenges, including consistency with…

Digital consumerism in times of crisis: exploring the shift in online shopping behaviour

Ezgi Akar

This research delves into consumer online shopping behaviour during the different phases of the COVID-19 pandemic, utilising the Theory of Planned Behaviour and the Behavioural…

Making a big splash: packaging imagery with implied motion enhances product liking through design appeal and naturalness perception

Iván Lidón López, Ignacio Gil-Pérez, Rubén Rebollar, Susana Díez-Calvo, Elena Heras-Romanos

This paper aims to investigate how implying movement in food packaging imagery may affect product liking. Furthermore, the underlying mechanism is investigated by studying the…

Integrating the value–belief–norm model and the theory of planned behavior for explaining consumers’ purchase intention of suboptimal food

Mei-Fang Chen

Many studies have demonstrated that consumers tend to reject “suboptimal foods” (SF), despite the foods being suitable for human consumption. This study integrated the…

3D bioprinted meat: the values-beliefs-norms evaluation of perceived future food source among younger generations

Ardvin Kester S. Ong, Raphael Sebastian L. Arriola, Zhyra Michaella R. Eneria, Lerryzel G. Lopez, Erela Agatha L. Matias, John Francis T. Diaz, Josephine D. German, Ma. Janice J. Gumasing

The acceptance and perception of people regarding 3D bioprinted meat are considered as primary concerns but have not been widely evaluated. This study aimed to determine how…

Implementation of sustainability activities in food retail chains

Iveta Boskova, Matěj Valenta, Ivana Dolanova

This study aims to examine the implementation of sustainability activities in food retail chains operating in the Czech market and discusses the specific activities that influence…

An application of machine learning to classify food waste interventions from a food supply chain perspective

Qiongfang Zou, Carel Nicolaas Bezuidenhout, Imran Ishrat

The purpose of this paper is to demonstrate the efficacy of machine learning (ML) in managing natural language processing tasks, specifically by developing two ML models to…

How consumers value sustainable packaging: an experimental test combining packaging material, claim and price

Lotte Hallez, Bram Spruyt, Filip Boen, Tim Smits

This study investigates the combined impact of two packaging cues (i.e. packaging material, recycled content claim) and a price premium on young consumers’ product perceptions and…

Cheers to local! Exploring consumer ethnocentrism in the context of regional wines

Oleksandra Hanchukova, Natalia Velikova, Bonhak Koo

Extending the Attitudes-Behavior-Context (ABC) theoretical framework by incorporating consumer expertise as an antecedent, the study investigates the intricate relationship…