British Food Journal: Volume 123 Issue 10

Attitude toward organic agribusiness: an approach to developing sustainable business

Nematollah Shiri

Today due to the use of chemical fertilizers in Iran's agricultural sector, the human health has been in danger. While the literature has increasingly focused on investigating…

Selling organic candy: multimodal critical discourse analysis of commercial websites

José-Santiago Fernández-Vázquez

This paper examines how organic candies are marketed as healthy and ethical choices on commercial websites through the use of visual, rhetorical and promotional strategies.

Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism

Esther Calderon-Monge, Roger-Guzman Redondo-Rodriguez, José M. Ramírez-Hurtado

The gap between the self-declarations of buyers as responsible consumers and the purchase of sustainable products means that consumer knowledge needs to be examined in depth, to…

The growth of cyber entrepreneurship in the food industry: virtual community engagement in the COVID-19 era

Rana Tajvidi, Mina Tajvidi

The sustainable development goals are the plans to accomplish a recovering and more sustainable future for all. However, with the COVID-19 pandemic, the challenges are more for…

Measuring a multidimensional green brand equity: a tool for entrepreneurship development

Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, María-Pilar Sierra-Fernández, María-Belén Aguirre García

This study analyses the dimensions of the brand equity of organic agri-food products using a multidimensional approach. It also examines the direct and indirect relationships of…

Barriers to innovation and willingness to innovate in the food sector: the case of Chile

Gonzalo Valdés, Jonathan Astorga, Rodrigo Fuentes-Solís, Manuel Alonso Dos Santos

The goal of this research is to evaluate obstacles to innovation according to the perception of firms in the Chilean food sector, and to assess the relationships of these…

COVID-19 as an entrepreneurship, innovation, digitization and digitalization accelerator: Spanish Internet domains registration analysis

Sorin Gavrila Gavrila, Antonio de Lucas Ancillo

The purpose of this study is to comprehend and determine the impact of the COVID-19 pandemic on business organizations and society, together with its relationship to…