British Food Journal: Volume 118 Issue 10

Guest editorial

Daniele Asioli, Frode Alfnes

Consumers, Norwegian food and belonging: a qualitative study

Gun Mikaela Roos, Kai Victor Hansen, Aase Vorre Skuland

The purpose of this paper is to provide an insight into considerations underlying consumers’ perceptions of Norwegian food and to examine what the concept of belonging can add to…

Purchase intentions for domestic food: a moderated TPB-explanation

Mette Vabø, Håvard Hansen

The purpose of this paper is to investigate consumers’ intention to buy domestic food applying the theory of planned behavior. Based on this framework, the authors investigate the…

Cooperation and information sharing in institutional food chains

Kjersti Berge Evensen, Håvard Hansen

The purpose of this paper is to investigate integrative practices within institutional food chains with special emphasis on cooperation and information sharing.

Consumers’ willingness to pay and drivers of motivation to consume omega-3 enriched mozzarella cheese

Riccardo Vecchio, Alessia Lombardi, Luigi Cembalo, Francesco Caracciolo, Gianni Cicia, Felicia Masucci, Antonio Di Francia

Consumer interest and willingness to pay (WTP) for omega-3 enriched water buffalo mozzarella cheese are evaluated through an in-store experimental auction. The purpose of this…

Market potential of lignans and omega-3 functional cookies

Nikolina Cukelj, Predrag Putnik, Dubravka Novotni, Saša Ajredini, Bojana Voucko, Duška Curic

Cookies were not generally viewed as functional contributors to well-being as they are primarily perceived as confectionery products. The purpose of this paper is to evaluate the…

Food, identity and belonging: a case study of South African-Australians

Allegra Clare Schermuly, Helen Forbes-Mewett

Culturally familiar food is of great importance to migrants. The purpose of this paper is to examine the role of food in the lives of South African migrants to Australia. How food…

Segmentation of Chinese parents based on food risk perception dimensions for risk communication in rural area of Sichuan province

Jiajie Li, Nan Li, Lang Luo, Yanan Ren

The purpose of this paper is to investigate risk dimensions affecting food risk perceptions and to develop effective risk communication strategies based on their risk perceptions…

“Quality does not sell itself”: Divergence between “objective” product quality and preference for coffee in naïve consumers

Davide Giacalone, Toke Reinholt Fosgaard, Ida Steen, Morten Münchow

Food quality is a multi-dimensional concept comprising both objective and subjective components. Quality as defined from an industry perspective usually relies on different…

The effect of collective brand on advertising productivity

Francisco M. Mas-Ruiz, Franco Sancho-Esper, Ricardo Sellers-Rubio

The purpose of this paper is to analyse the advertising productivity of a collective brand strategy vs a non-collective brand strategy, as well as the moderating role of company…

The role of packaging within marketing and value creation

Bo Rundh

The purpose of this paper is to explore the importance of innovative packaging for marketing purposes in a food supply chain. The intent is also to understand the function of…

Prioritization guidelines for green food packaging development

Katrin Molina-Besch

Current literature emphasises using a holistic perspective on green packaging development (GPD) as an important strategy for reducing the environmental impact of products’ supply…

Effective nutrition labels for fast food consumers

Andrew Charles Montandon, Christopher Colli

The fast-food market is one area which faces little regulation of visible nutritional information on menus and food packaging to encourage healthy food choices. Additionally…

Segmentation of consumer preference for food safety label on vegetables: Consumer profiles in central and south central Chile

Cristian Adasme-Berríos, Mercedes Sanchez, Marcos Mora, Berta Schnettler, German Lobos, José Díaz

The purpose of this paper is to explore the differences in consumers’ preferences to food safety label (FSL) on vegetables in central and south central Chile in terms of…

Implicit preference of sweets over fruit as a predictor of their actual consumption

Maša Pavlović, Iris Žeželj, Maša Marinković, Jelena Sučević

The purpose of this paper is to test if our eating behavior is determined not only by conscious evaluations of certain foods (explicit attitudes), but also by their automatic…

Consumer perceptions of farmed fish: A cross-national segmentation in five European countries

Machiel J. Reinders, Marija Banovi´, Lluis Guerrero, Athanasios Krystallis

The purpose of this paper is to investigate possible cross-cultural consumer segments in the EU aquaculture market and provide direction and focus for marketing strategies for…

First the seed, next the smolt?

Svein Ole Borgen, Bernt Aarset

The purpose of this paper is to investigate the impact of biotechnological inventions and innovations on the organization of the burgeoning Atlantic salmon farming industry.