British Food Journal: Volume 117 Issue 2

The might of the brand: A comparative analysis of brand prevalence in an emerging market setting

This study examined the influence of supermarket brand name on the perceived quality of its private label merchandise. The purpose of this paper is to determine whether the fascia…

Private labels: The role of manufacturer identification, brand loyalty and image on purchase intention

In today’s highly competitive consumer marketplace, developing and managing successful private label offerings has become a priority for many retailing companies. The purpose of…

Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products

Ingredient branding (IB) strategy and incremental product innovation (IPI) strategy are frequently used complementary strategies in food product marketing to build brand equity…

The impact of brand authenticity on brand attachment in the food industry

– The purpose of this paper is to investigate the impact of brand authenticity on brand attachment and subsequently on consumer behaviour related to food brands.

Effect of food service-brand equity on consumer-perceived food value, physical risk, and brand preference

Although food product value and food safety is widely acknowledged as a critical concern by consumers, little empirical evidence exists regarding how food product value is created…

Global brands or local heroes?: evidence from the Spanish beer market

– The purpose of this paper is to investigate how consumers perceive and evaluate local and global brands – in a developed mature European market.

Integrating price promotions into the switch of brands model for approximating variety-seeking behaviour

The purpose of this paper is to describe the further development of the previously introduced switch of brand (SB) model (presented in 2012) which helps to approximate…

Nutritional status of children with attention deficit hyperactivity disorder

The purpose of this paper is to compare the nutritional status and certain anthropometric characteristics in school-age children with attention deficit hyperactivity disorder…

The influence of celebrity chefs on a student population

The purpose of this paper is to investigate the exposure of a student population to celebrity chef television programmes, to assess the influence these figures have, and how they…

Schoolinary art: practical cooking skills issues for the future

The purpose of this paper is to consider the importance of structured and consistent practical cookery skills intervention in the 11-14-year age group. This paper reviews the…

Culinary taste and the legitimate cuisines

The purpose of this paper is to study a wide range of culinary tastes and their legitimacy in a contemporary urban context. The authors aim at finding out which cuisines are the…

Who cooks from scratch and how do they prepare food?

There is increasing interest in the domestic preparation of food and with the postulated health benefits of “cooking from scratch”. The purpose of this paper is to examine the…

Engel and Simmel: sharing meals at home in Cyprus

The purpose of this paper is to show the relationship between food as a shared good (or public within the household) in the economic sense, and food as a shared meal in the…

Life course, diet-related identity and consumer choice of organic food in Taiwan

The purpose of this paper is to establish an understanding of choices of organic food in relation to life course by taking into account of age and two indicators of diet-related…

Trends in food consumptions: what is happening to generation X?

Food habits are undergoing profound changes owing to the social, economic and technological transformations. The purpose of this paper is to analyse the evolution of the food…

The Brazilian population consumes larger serving sizes than those informed on labels

The purpose of this paper is to relate average serving size intake by the Brazilian population and declared serving size, the presence of trans fat and household measure…

Reducing food waste: an investigation on the behaviour of Italian youths

The purpose of this paper is to assess the knowledge of youths concerning food waste as well as to identify factors that influence changes in behaviour concerning food wasted and…

Purchase, storage, and preparation of eggs and poultry in selected European countries: A preliminary study

Foodborne illnesses are often related to raw and cooked poultry and meat, eggs, and their products. Consumer practices related to these foods have been studied in many countries…

Teaching outbreak investigation to undergraduate food technologists

Investigations of food-borne outbreaks are complex and require multidisciplinary collaboration. The purpose of this paper is to help food technologists face this challenge and be…

Risk assessment of Listeria monocytogenes in poultry and beef

A quantitative microbiological risk assessment (QMRA) was developed to estimate the probability of getting listeriosis as a consequence of chicken and beef consumption in Chile…

The effects of price consciousness and sale proneness on purchase intention towards expiration date-based priced perishable foods

The purpose of this paper is to examine the effects of price consciousness and sale proneness on purchase intentions regarding with expiration date-based priced perishable foods…

Understanding students’ preferences on school mid-day meal menu in India

– The purpose of this paper is to analyze the difference in students’ preferences on weekly menu of school mid-day meal (MDM) program in Uttar Pradesh, India.

The region-of-origin (ROO) effect on purchasing preferences: The case of a multiregional designation of origin

The purpose of this paper is to analyse the “region-of-origin” effect in the purchase of cava, a sparkling wine. Cava is a multiregional designation of origin: although it is a…

Application of health and taste attitude scales in Serbia

Consumers’ attitudes, especially their attitudes towards health and taste, are significant in understanding and predicting dietary behaviour. In this research, Health and Taste…

Corporate philanthropy and channel impact in food security: The case “Nourish” by Campbell’s Canada

– The purpose of this paper is to discuss how corporate philanthropy influences channel behaviour in the context of food security.

The need for reassurance and modern food consumption : An exploratory study about the role of perceived product traceability

– The purpose of this paper is to explore the determinants of the need for reassurance, while emphasizing the role of perceived traceability.

Does seafood knowledge relate to more sustainable consumption?

Portugal is a country with one of the highest seafood consumption per capita in the world. The purpose of this paper is to understand the Portuguese knowledge and attitudes…

Price strategies for sustainable food products

Sustainable products often suffer a competitive disadvantage compared with mainstream products because they must cover ecological and social costs that their competitors leave to…

Willingness to pay for organic and fairtrade certified yellow chili peppers: Evidence from middle and high income districts in Lima, Peru

The purpose of this paper is to evaluate the consumers’ preferences in middle- and high-income districts in Lima for three organic and Fairtrade certification attributes…

Simulation modelling: Identification of market segments for novel beta-glucan enriched breads

The purpose of this paper is to utilise market-oriented methodologies and simulation analysis to generate information regarding consumers’ attitudes, opinions and preferences…

Editorial