British Food Journal: Volume 106 Issue 2

Adrift in the mainstream: Challenges facing the UK vegetarian movement

Andrew Smart

Assesses how the mainstream availability and acceptability of vegetarian food has impacted on the organised vegetarian movement in the UK. Presents data collected during an…

The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture

Bernt Aarset, Suzanna Beckmann, Enrique Bigne, Malcolm Beveridge, Trond Bjorndal, Jane Bunting, Pierre McDonagh, Catherine Mariojouls, James Muir, Andrea Prothero, Lucia Reisch, Andrew Smith, Ragnar Tveteras, James Young

This paper explores consumer understanding and perception of organic food, with specific reference to the relatively new concept of organic farmed salmon. Key themes associated…

Segmenting the convenience and health trends in the British food market

Eric C.C. Shiu, John A. Dawson, David W. Marshall

Convenience and health trends are arguably the two most prevailing consumption trends in the British food market, with single‐adult households as keener followers than many other…

Internationalisation strategies of food‐testing firms in the changing Nordic market

Markus Orava, Patricia Wiklund

The growing interest in food safety has led to food‐testing services becoming an issue of increasing importance. The demand for outsourced food‐testing services is growing. One of…

Strategic experimentation and innovation in rural Australia

Suku Bhaskaran

This article is a case study of a small‐scale family enterprise which successfully introduced a new crop, adopted new farming methods, formed a research, development and marketing…