British Food Journal: Volume 105 Issue 3

Attitudes of the Croatian population toward genetically modified food

Natasa Renko, Vesna Brcic´‐Stipcevic´, Sanda Renko

Until recently, the Croatian public has been relatively indifferent and unaware of issues related to genetically modified (GM) food products. However, the situation has changed…

Market segmentation on the basis of food‐related lifestyles of Croatian families

Tanja Kesic´, Suncana Piri‐Rajh

This paper explores the existence of different food‐related lifestyle segments in the Republic of Croatia. Using international instruments and a cluster analysis (joining‐tree…

Food marketing in the function of tourist product development

Marcel Meler, Zdenko Cerovic´

A tourist product should be observed as a total, i.e. integral, one, comprising material (goods) and immaterial (services) partial tourist products and partial tourist…

A case study of the Croatian beer market structure and performances

Ksenija Dumicic´, Sanda Renko, Natasa Renko

This paper considers the structure and performances of the Croatian beer market, as well as consumers’ attitudes and preferences. The results emphasise that the domestic brands…

Farmers’ wine fair: a case study

Damir Kovacic´, Marija Radman

The goal of this research is to empirically test one of the direct selling models – the farmers’ fair. We examined how the fairs can influence general recognition and improve the…

The Croatian food and drink market

Natasa Renko, Daniella Vignali