British Food Journal: Volume 103 Issue 6
Strapline:
An international multi-disciplinary journal for the dissemination of food-related researchTable of contents
Talking pictures in working school lunches – Investigating food choice with children and adolescents
Harvey EllsWith influences on aspects of food choice originating from a number of sources and investigation requiring multidisciplinary considerations, more qualitative methods have proved…
Creating value through brands: the ZESPRITM kiwi fruit case
Michael BeverlandAgricultural products are generally characterised by their commodity status. After years of poor returns, the New Zealand kiwi fruit industry developed the ZESPRITM branding…
Issues of provision and “remoteness” in rural food retailing ‐ A case study of the southern Western Isles of Scotland
John Byrom, Dominic Medway, Gary WarnabyConsiders the topic of food retailing in rural areas, a subject that has been barely researched of late. This is achieved through a case study of the Uist chain in the southern…
Conjoint measurement of preferences for traditional cheeses in Lisbon
Diogo Monjardino de Souza Monteiro, Maria Raquel Ventura LucasThe study of consumers’ motivations, attitudes and preferences are of great importance for marketing strategy definitions when considering protected designation of origin (PDO…
The case of Invernizzi (Kraft Italia)
Carlo Alberto PratesiAfter a number of years of advertising efforts aimed at sustaining the brand Invernizzi, in 2000 Kraft decided to focus its marketing efforts on sales growth. Its portfolio is…
ISSN:
0007-070Xe-ISSN:
1758-4108ISSN-L:
0007-070XOnline date, start – end:
1899Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Louise Manning
- Dr Robert Hamlin
- Dr Stefano Bresciani
- Prof Michael Carolan
- Dr Alberto Ferraris