British Food Journal: Volume 103 Issue 5

Trappings versus substance ‐ Market orientation in food and drink SMEs

Chris Lewis, Polly Pick, Angela Vickerstaff

Many companies claim to be market oriented, yet on closer inspection lack a real customer focus. Other firms eschew marketing as ignoble trickery yet prove to have exceptional…

Psychological, attitudinal and behavioural characteristics of Irish speciality cheese customers

M. McCarthy, S. O’Reilly, M. Cronin

This research explores the role of innovativeness and involvement constructs and associated attitudinal and behavioural traits, in profiling customers in dynamic markets. Customer…

The use of the Internet as a critical success factor for the marketing of Welsh agri‐food SMEs in the twenty‐first century

Adrian Sparkes, Brychan Thomas

A major challenge facing Celtic Fringe agri‐food SMEs (in countries and regions of “Celtic” origin such as Wales, Ireland and Brittany) is how to sustain growth in a global…

Food taste preferences and cultural influences on consumption

Len Tiu Wright, Clive Nancarrow, Pamela M.H. Kwok

Examines the influence of culture on food taste preferences and the implications for consumer research. The authors explore the roots of certain national and sub‐cultural food…

Retailing organic foods

Peter Jones, Colin Clarke‐Hill, Peter Shears, David Hillier

During the past five years consumer demand for organic food has risen dramatically in the wake of a series of high profile scares about food safety. This paper provides a case…