British Food Journal: Volume 101 Issue 2
Strapline:
An international multi-disciplinary journal for the dissemination of food-related researchTable of contents
Predicting the size of the epidemic of the new variant of Creutzfeldt‐Jakob disease
Neil M. Ferguson, Christl A. Donnelly, Azra C. Ghani, Roy M. AndersonIn response to a paper published in a previous issue of British Food Journal, it criticises the methodology of the previous research. Examines the earlier findings on the…
Healthier choices in a supermarket: The municipal food control can promote health
Maria Närhinen, Aulikki Nissinen, Pekka PuskaSupermarkets are potential sites for collaboration between the health sector, food industry and the sales business in health promotion work. In order to establish the possibility…
Venturing overseas: Strategic approaches adopted by foreign food companies in Malaysia
Siva Muthaly, Janek Ratnatunga, William SchroderThe theoretical underpinnings of this paper focus on foreign investment, modes of entry, export marketing, strategic alliances, investment criteria, firm characteristics…
Food retailing loyalty schemes – and the Orwellian Millennium
Martin EvansThe food retailing loyalty scheme is one of the marketing phenomena of the 1990s with most of the major supermarket multiples now having a customer loyalty card scheme. Consumers…
Quality assurance and the consumer: A conjoint study
Keith Walley, Stephen Parsons, Maggie BlandIn recent years, quality assurance schemes have grown considerably in number and scope. Several useful benefits have been claimed for them including their value as marketing…
ISSN:
0007-070Xe-ISSN:
1758-4108ISSN-L:
0007-070XOnline date, start – end:
1899Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Louise Manning
- Dr Robert Hamlin
- Dr Stefano Bresciani
- Prof Michael Carolan
- Dr Alberto Ferraris