Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences

Cover of Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences
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(14 chapters)
Cover of Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences
DOI
10.1108/9781838671754
Publication date
2021-06-22
Author
ISBN
978-1-83867-176-1
eISBN
978-1-83867-175-4