Future Tourism Trends Volume 1

The concept of bleisure is a tourism term that has emerged recently and has become popular. Participation of employees, especially managers and people in business who go on business trips, in leisure activities during their full-time business trips has revealed the bleisure trend. Although bleisure has emerged as a term in recent years, it has been seen that people combine vacations and business trips in previous years.

Considering the research on bleisure tourism, it is thought that bleisure tourism can be helpful to increase employee productivity. The fact that individuals who go on business trips very often are away from their family or friends can create a social deformation. However, people who go on business trips within the scope of bleisure tourism sometimes can take their close friends or family members with them. This provides extra motivation for bleisure tourists and increases work efficiency. However, it is beneficial to plan bleisure tourism. Excessive entertainment or shopping can lead to distraction, being late for work and being over budget on a business trip. For this reason, bleisure should be planned jointly with tourism agencies and companies.

Bleisure tourism will benefit business travellers, travel companies, hotels, restaurants, other tourism businesses and local people. For this reason, it is necessary to focus on studies related to bleisure tourism, a new tourism trend.

Tourism is a rapidly growing economic sector that contributes significantly to national and local economies globally. Tourism growth in any destination largely depends on the weather and climate, considered prime factors affecting global tourist flows. Global South countries are said to be particularly vulnerable to climate change, owing to their limited adaptation capacity, placing them at greater risk of the impacts of climate change. This adaptive capacity is mainly attributed to a lack of capital intensity and technological flexibility, which is less effective than in developed countries. In addition to a lack of capacity to adjust to the direct hazards of climate change, developing countries are at additional risk due to their heavy reliance on economic sectors and resources sensitive to climate change, such as tourism. An enhanced understanding of climate change's impacts and adaptations to climate change is critical for determining strategic actions for tourism planning and development. This chapter provides a theoretical review of tourism and adaptation strategies, challenges and the dimensions of vulnerability in a tourism context, as well as the implications of climate change on tourism planning in the future. This chapter discusses the impact of climate change on tourism in the Global South, examining case studies and policy frameworks for adaptation and mitigation. It further explores opportunities for sustainable tourism development and partnerships for climate-resilient tourism. Overall, the chapter focuses on the challenges and opportunities for sustainable tourism in the Global South in the face of climate change.

Climate change places significant pressure on the tourism sector by altering environmental and socio-economic conditions that influence tourist behaviour and the attractiveness of destinations. Rising temperatures, changing precipitation patterns and the increasing frequency and severity of extreme weather events affect tourism supply and demand. On the supply side, climate change threatens tourism infrastructure, natural attractions, recreational opportunities and accessibility of destinations. Coastal destinations are particularly vulnerable to sea-level rise and coastal flooding, which can damage tourism assets. On the demand side, changing climatic conditions alter visitor comfort levels, health risks and the seasonality of destinations, influencing tourists' choice of destinations. In addition, small island destinations face unnecessary risks due to their economic dependence on climate-sensitive activities such as beach and nature tourism. Adapting the tourism sector to climate change requires reducing vulnerability through diversification, green infrastructure, ecosystem conservation, community-based adaptation and policy support. Mitigating tourism's contribution to climate change requires minimising energy use, switching to renewable energy, improving efficiency, reducing long-haul flights and promoting sustainable consumption and production. Collective and concerted efforts by all stakeholders are needed to transition to a climate-resilient and low-carbon tourism sector that continues to provide socio-economic benefits while minimising its environmental footprint.

This chapter considers the current situation of community-based tourism (CBT) in Sri Lanka, available potentials to promote this for the future tourism industry in Sri Lanka and demand and global trends of CBT. This chapter consists of an introduction examining CBT in the global scenario. This chapter's second title discusses the potential of CBT in Sri Lanka. The third topic concerns the demand and trends of CBT in a changing economy. The fourth topic is discussing global best practices and policies for CBT development. Finally, it concludes with recommendations and suggestions for CBT development in Sri Lanka.

This case study was conducted through qualitative analysis, and data will be collected with primary and secondary data. Primary data will be collected through interviews with industry stakeholders, tourists and other relevant interviewees. In addition, it will be carried out observation on selected community-based destinations. Furthermore, the secondary data will be gathered through books, articles, research papers, websites and other materials. This chapter conducted an empirical study on CBT in Sri Lanka. It brings the values of CBT to a changing economy. Furthermore, this study identified problems, potentials, demands and trends for future tourism development by evaluating global best practices and policies.

The objective of this study is to make a conceptual analysis of Community-based tourism (CBT). CBT, one of the tourism activities that internalised sustainability, has several common threads with nature-based tourism activities. However, these similarities/common elements must be more understandable between those relevant tourism activities. From this fact, this research aims to assign a theoretical framework for CBT and reveal the differences between CBT activities from other tourism types.

Tourism, unavoidably, is one of the critical sectors that require sustainable usage of resources. Because visiting natural, historical and cultural values/attractions constitute the primary reason for tourists' travel motivations, making those values/attractions sustainable for the future is essential. However, the sustainable usage of those values/attractions can be enabled with protection and maintenance balance. On the other hand, this philosophy will only come true if obtaining the locals support it. Therefore, CBT propounds that local people should make the most of tourism at all levels, especially the economic contribution. Within this context, the importance and necessity of these issues will be manifested in this chapter, presenting a conceptual framework. Additionally, this chapter will support other researchers in constituting the conceptual framework and will guide policymakers and other stakeholders to understand the importance of CBT.

Ecotourism is a sustainability approach that has emerged as an alternative to the negative environmental impacts of tourism, where natural, cultural and historical values are used as sources. Ecotourism is a nature-based tourism activity that ensures the sustainability of natural resources and promotes the economic development of local populations. It also preserves sociocultural values and protects the ecological system for future generations. However, if ecotourism is well-controlled, it can positively affect nature, natural life, local people and the local and national economy. This study highlights the importance of ecotourism for sustainability in the tourism industry. It examines ways to deal with the ecotourism phenomenon. In this direction, the study defines the concepts of ecological tourism and sustainability. It describes the general characteristics of ecotourism and sustainable tourism and the developing and potential environmental impacts associated with them. The study highlights that any tourist activity that does not have a sustainable quality cannot be long-term and will increase awareness on this topic.

The hotel sector in South Africa is also aware of the detrimental impact of its activities on the environment. As a result, it has taken steps to mitigate such effects, evidenced by implementing green hotel practices. ‘Green hotels’ refers to lodging establishments that try to consume less energy, water and materials while still offering high-quality services. Unfortunately, although the hotel sector contributes significantly to employment and economic growth globally, its activities harm the environment through pollution, overuse of natural resources and solid and liquid waste.

This chapter discusses the concepts of green hotels and green practices. This chapter also highlights the need for green practices and identifies a case study on green hotels and practices in a South African context. This chapter found that the green hotel sector implements green practices, such as water-saving practices due to the risk of water insecurity, the growing demand for sustainability and the necessity to boost revenues. Green hotels and practices are a step to actualise the objectives of Sustainable Development Goals (SDGs) 12 and 13, which focus on clean water and sanitation and climate change, respectively. The study underscores the importance of green practices and how South Africa responds to the challenge. It is believed that hotels contribute significantly to environmental degradation, but they can also help to preserve the environment through their activities through green practices. Strategies like adopting green practices would be a remedy to mitigate pollution and its effects on environmental sustainability.

Tourism acts as a stimulant in rural poverty reduction and inclusive socioeconomic development. Sustainable tourism can significantly contribute to the economic diversification and local economic development of rural areas with its ability to create jobs and encourage infrastructural development focusing on preserving the environment, culture and indigenous groups. The detrimental effects of tourism on the economy, society and culture have shifted attention to sustainable travel. As a result, terms like ‘tribal tourism’, ‘ecotourism’ and ‘sustainable tourism’ have become popular. Inclusive engagement is a crucial agenda item in future tourism development and a major concern of many international organisations, including the United Nations. This chapter focuses on exploring the tribal communities and their involvement in sustainable tourism initiatives with an overarching focus on the role of the indigenous community and their skill sets in creating sustainable livelihoods through tribal tourism. Apart from creating direct and indirect employment opportunities, tribal tourism will support the growth of locally produced goods and have significant multiplier effects as capability-building initiatives will give impetus to the community's socioeconomic development.

Additionally, the sector offers notable advancements in the development of the tribal region. Tribal tourism will help people comprehend the significance of the ecosystem, local biodiversity and emission control activities on a deeper level (Thanikkad & Saleem, 2021). This chapter explores the indigenous tribes of Kerala and their ethnic skill sets, capabilities and means of livelihood. Further, the discussion on how the tourism domain promotes inclusive engagement of these tribes and aids in mapping skill sets, livelihood and inclusive engagement through tourism initiatives is explored.

As the consumer-centric approach is evolving in the 21st century, especially in the post-COVID-19 era, people seek unique experiences. Adopting co-creation in promoting a destination implies involving tourists, stakeholders and organisers in creating value for a product or service. The innovative strategy of co-creating experiences encourages tourists' engagement, leading to destination promotion. Some notable examples of co-creation in tourism are gastronomic tours, virtual tours and travel guides. This chapter aims at the significance of co-creating experiences at events that lead to destination promotion. Co-creation of experiences at events brings the spotlight from the stage to the audience and is considered the future of the experience economy. The study presents a case study of Jal Mahotsav in Madhya Pradesh, India. The study highlights the multi-stakeholder approach adopted by the authorities to co-create the event experience.

The COVID-19 pandemic forced us not only to think but also to pause and objectively reflect on how to deal with the situation that has arisen and how to develop well-being and resilience strategies for the welfare of humanity at large. We long to be in those vicinities where we want to calm our minds in the quest for a deeper meaning of one existence. It can be a nature-based destination, a pilgrim destination or a part of a religious tour depending on one's faith, belief and orientation towards spirituality and bliss. The abundance of natural resources available in nature is the prime source of overall wellness in all parts of the world, as are the traditional Indian practices of Yoga, Ayurveda and the practices suggested by traditional holy scriptures. This chapter attempts to see the wave of spiritual gurus boosting the wellness sector associated with travelling. Gurus like Sri Sri Ravi Shankar, Sadguru Vasudev Jaggi and HH Dalai Lama are some of the international gurus who have influenced spiritual and wellness tourism to a large extent. The discourse analysis revealed that people long for spirituality for peace and wellness. It also reveals being spiritual has no fixed dimension; it varies from person to person.

Tourist guides undertake many versatile roles as a requirement of their profession. The realisation of these roles also affects the performance of the guide. Findings obtained from empirical evidence on the effects of the tour guide's performance on memorable tourism experiences and the intention to revisit the Cappadocia region shed light on the importance of these elements on each other. Accordingly, the primary purposes of this research are to measure the effect of tourist guides' performance on memorable tourism experiences and the impact of memorable tourism experiences on revisit intention (RVI). For these purposes, the survey technique obtained data from 569 domestic and foreign tourists who participated in guided tours in the Cappadocia region. According to the results of the research, it has been observed that the performance of the tourist guide influences the memorable tourism experience, and the memorable tourism experience affects RVI. In light of the results, suggestions to tourism stakeholders and researchers are listed.

Depending on the technological, economic and sociological developments seen in the global world, the needs of potential tourists differ, and alternative tourism activities are seen in the tourism sector, which has different dimensions. Film tourism is one of the alternative tourism activities that has become prominent in recent years, especially with the opportunities it offers to reach more audiences with the development of technology. The desire of potential tourists to see different components such as filming locations, actors and local facts of the films they watch turns into a need over time. This situation directs potential tourists' decision-making and purchasing processes for their destination preferences. This chapter aims to create a body of knowledge that will have a widespread effect on the relevant body of knowledge based on current data on alternative and film tourism. In addition, it aims to examine films' effects on destination preferences based on secondary data sources. This chapter, which is designed as conceptual research with descriptive analyses and document analysis, which is one of the qualitative research methods, is vital in terms of revealing general patterns based on new trends in film tourism, which is seen as an export element and has a significant effect on destination preference.

According to Yubin et al. (2023), films serve as a medium for conveying visual representations of various elements such as landscapes, buildings, landmarks and monuments, which provide a contextual backdrop for the narrative. According to Vila et al. (2021), the number of global tourists visiting film locations exceeds 80 million. In addition, according to Yubin et al. (2023), the promotion of tourism is facilitated through the utilisation of films, which serve to create novel representations, counteract negative perceptions and enhance the portrayal of underdeveloped destinations. A significant number of individuals engage in the practise of visiting movie sets with the intention of re-experiencing the emotional impact of the film. The devaluation of film marketing has been observed. This method represents a highly indirect approach to enticing tourists. This chapter examines the comprehension of travellers' motivations and the perception of film-exposed locations in Bollywood films (Salnick, 2023). Film tourism provides a tailored and personalised experience for individuals. The difficulty in measuring this concept arises from factors such as the emotional responsiveness, personality traits, background and interpretive abilities of the viewers in relation to media images. According to Castro et al. (2023), the inclusion of a destination on a screen can serve as a means to enhance the diversity of a site's tourist offerings or mitigate the effects of seasonality by providing opportunities for experiential activities, showcasing notable landmarks or serving as a filming location. Film destinations have the potential to gain popularity and benefit from advertising and the perception of spectators.

Tourism is considered one of the globe's most prominent sectors, generating considerable forex revenues and employment generation, contributing to world peace and solidarity among many nations. However, it is negatively influenced by different factors like the spread of diseases, terrorist attacks, outbreaks of war, etc. The COVID-19 pandemic triggered unforeseen upheavals, resulting in demand and supply uncertainties in nearly every area of the economy (El-Erian, 2020). Thus, it is relevant to study the impact of the pandemic on the tourism industry. This chapter explains the journey of tourism during the COVID-19 pandemic by portraying the status of global tourism, how it impacted the Indian economy and its revival strategies, with special mention to Kerala tourism. The pandemic also resulted in a considerable change in the travel intentions of tourists, their travel preferences and their attitude towards travel. Hence, this chapter also presents the changed travel intentions of tourists that will help the industry players modify their products per the tourist's expectations. Finally, this chapter presents how the tourism industry recovered from the pandemic from both the supplier and demand perspectives, which will be helpful for all tourism stakeholders.

The importance and value of the leisure phenomenon are becoming more prominent daily as it becomes a determining indicator of both qualities of life and social welfare. The COVID-19 pandemic, which has caused severe disruptions in the lifestyles of individuals, has also made it inevitable to face the emergence of sociocultural conditions in which traditional daily life routines have disappeared and the reorganisation of the leisure space. In line with the conditions mentioned earlier, the characteristics of the ‘new’ and the ‘old’ have started to come together in the daily lives and leisure spaces of individuals in constant conflict. Under these conditions, individuals who spent their leisure time travelling from one place to another before the pandemic had to choose different leisure options. Therefore, the leisure space, which is an integral part of the social life of today's individual, has evolved into an unthinkable position independently of the COVID-19 pandemic effects. From this point of view, this study aims to examine the transformation of the leisure space due to the COVID-19 pandemic within the framework of previous studies on this subject and to discuss it in the context of sustainability. For this purpose, firstly, a general framework is drawn on the historical development of the leisure concept, and then its relationship with the COVID-19 pandemic is evaluated. In the last part of the study, the new forms of leisure that have emerged due to the process, as mentioned earlier, are discussed over the critical issues in ensuring the sustainability of leisure practices.

Diaspora tourism primarily refers to various population groups, including migrants, foreign workers, political refugees, ethnic and religious minorities and overseas communities living away from their ancestral homeland for various reasons. Throughout history, people have been forced to leave their original homeland due to various factors ranging from economic crises to natural and human-made tragedies, including war. The 24 February 2022 unjustified and unproved Russia's war of aggression against Ukraine, which started on the heels of the two-year COVID-19 pandemic, has resulted in massive and terrible consequences for many domains of political, economic and social life. The Russian invasion of Ukraine has generated the largest historical migration flows at a scale unforeseen in Europe since World War II. Since Russia invaded Ukraine, at least 12 million people have been displaced from their homes, according to the United Nations. The unprecedented influx of the Ukrainian people raises concerns about future developments, issues and challenges associated with Ukrainians' presence in other countries, particularly neighbouring ones. Therefore, this chapter analyses the possibility of diaspora tourism for Ukrainians shortly by utilising a critical approach when the situation stabilises in Ukraine. To begin with, this chapter first explains diaspora tourism with its definition and characteristics. Furthermore, it reviews the literature on the Russia–Ukraine war and its impact on Ukrainian tourism. In conclusion, it discusses the new Ukrainian diaspora wave soon.

In this chapter, we plan to describe the effects of war on tourism. Battlefield tourism was discussed within the effects of War on tourism. It is aimed to analyse the wars in world history and the consequences of these wars. War is a modern security problem with long-term severe consequences engraved on society. Wars, on any ground, always impact people's memories and activities (Smith, 1998). Wars leave their mark on society and are among the never forgotten events in history (Aliağaoğlu, 2008). Some of these events end with victory, while others end sadly. Wars affect tourism both positively and negatively. This chapter is essential to identify the contribution of tourism in battlefields, a different type of tourism, to the countries. In the context of battlefield tourism, this chapter will present a framework. It attempts to explain battlefield tourism through case studies. Document review and case study methods will be used. It is assumed that this chapter will bring the battlefields to tourism.

Chapters explore the concept of toy tourism (Toyrism) with the objective of the study of the Indian toy industry and the impact of toys on the tourism economy of the country. The first part of this chapter deals with introducing Indian toys and their growth aspect. Study conducted to identify different determinants of the toyrism, as per the previous studies, culture, co-creational values and experiential values has strong association with toyrism. Culture has strong associations with toys which reflect regional culture, elaborate culture through toy storytelling such as puppet shows in Rajasthan, internationally Barbie dolls replicate American culture. Co-creational values have considered toys as innovative characteristics, and experiential values of toys related to created experiential aspects of toys, which tourist can explain and the concept is well taken by the Walt Disney with their creation of Disneyland Toy Story. The next part of this chapter discusses some of the government schemes to create toys for all travellers to develop indigenous, innovative toys with development of clusters. The last part of this chapter included the conclusion and way forward to research.

Human life has been unfavourably impacted by COVID-19, which has impacted the entire planet. Contrastingly, it is now crucial to discern the significance of health in human life and pay more attention to protecting health. Owing to COVID-19's influence on lifestyle, it is evident that the pandemic contributes to the development of health tourism and that wellness tourism, which was in the pre-pandemic growth trend, is favoured more often. Therefore, it is indisputable that stakeholders in the health and tourism industries view the rising demand for health-focused holidays as a potential. However, on the opposite hand, it is meaningful to broaden the number of products made available within the context of wellness tourism, to pinpoint areas that are conducive to health-related activities, to generate the infrastructure and superstructure required in these areas and to step up marketing initiatives in order to make the most of this opportunity. To address these concerns, it is deemed crucial that the parties involved in the tourism and health sectors coordinate their efforts.

The first section will be the introduction which discusses the global scenario of wellness tourism after the pandemic. The second section of this study is wellness tourism after the pandemic in Sri Lanka. This title is an overview based on the homestays which are practicing wellness tourism at the Veludvara Wellness Stay, 98 Acres Resort and Spa and Ella Yoga Hub, and it examines the tourist perspective on wellness tourism after the pandemic. The third section discusses global best practices and policy development in this regard. The fourth section of this study focuses on demand and trends that can be promoted to future wellness tourism and conclude with recommendations. This study followed a qualitative method which is carried out with interviews, observation and secondary data such as books, websites, research papers, articles and other published materials. The impact of this research work is focused on stakeholders in wellness tourism, such as service providers, entrepreneurs, policymakers and other relevant authorities to fulfil gaps in the wellness tourism sector. Furthermore, this will be a good overview for tourists who are willing to get the experience of wellness tourism after the pandemic and identify its future values and demands.