The Global Private Health & Fitness Business: A Marketing Perspective

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Synopsis

(24 chapters)

Prelims

Pages i-xxii

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Introduction

Pages 1-2

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Part I: The Europe Industry

The Fitness Industry in the United Kingdom

Pages 5-14

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Citation: Valcarce-Torrente, M., Gálvez-Ruiz, P. and García-Fernández, J. (2021), "The Spanish Fitness Industry", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 15-23. https://doi.org/10.1108/978-1-80043-850-720211007

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An Overview of Fitness in Portugal: Business Models, Attraction and Building Members’ Loyalty

Pages 25-31

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Citation: Pedragosa, V. (2021), "An Overview of Fitness in Portugal: Business Models, Attraction and Building Members’ Loyalty", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 25-31. https://doi.org/10.1108/978-1-80043-850-720211008

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The Fitness Sector in Greece: Business Models and Marketing Perspectives

Pages 33-39

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Citation: Tsitskari, E., Tzetzis, G. and Batrakoulis, A. (2021), "The Fitness Sector in Greece: Business Models and Marketing Perspectives", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 33-39. https://doi.org/10.1108/978-1-80043-850-720211010

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Business Models of Lithuanian Fitness Centres

Pages 41-49

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Citation: Valantine, I., Staskeviciute-Butiene, I., Simanavicius, A. and Jasinskas, E. (2021), "Business Models of Lithuanian Fitness Centres", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 41-49. https://doi.org/10.1108/978-1-80043-850-720211011

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The Fitness Industry in Turkey

Pages 51-57

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Citation: Yildiz, K., Polat, E. and Yildiz, S.M. (2021), "The Fitness Industry in Turkey", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 51-57. https://doi.org/10.1108/978-1-80043-850-720211012

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The Fitness Industry in Italy

Pages 59-65

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Part II: The North–South America Industry

The Fitness Industry in the USA

Pages 69-75

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Citation: Anderson, D.J.F., Kim, A. and Zhang, J.J. (2021), "The Fitness Industry in the USA", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 69-75. https://doi.org/10.1108/978-1-80043-850-720211014

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The Mexico Fitness Industry

Pages 77-83

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Citation: Ramos, I.G., del Pozo, J.A. and Medina, R.E. (2021), "The Mexico Fitness Industry", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 77-83. https://doi.org/10.1108/978-1-80043-850-720211015

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The Fitness Industry in Chile

Pages 85-91

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Citation: Duclos-Bastias, D. and Giakoni-Ramírez, F. (2021), "The Fitness Industry in Chile", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 85-91. https://doi.org/10.1108/978-1-80043-850-720211016

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Fitness in Brazil: A Diversified Market

Pages 93-99

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Citation: Bastos, F., Moares, I. and Nascimento, L. (2021), "Fitness in Brazil: A Diversified Market", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 93-99. https://doi.org/10.1108/978-1-80043-850-720211017

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Part III: The Asia-Pacific Industry

The Fitness Industry in India: An Overview and Prospects

Pages 103-109

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Citation: Mathew, L., Rajasekharan, K. and George, S. (2021), "The Fitness Industry in India: An Overview and Prospects", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 103-109. https://doi.org/10.1108/978-1-80043-850-720211018

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The Australian Fitness Industry: Trends, Disruption and Positioning

Pages 111-117

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Citation: Murray, D. and Williams, K. (2021), "The Australian Fitness Industry: Trends, Disruption and Positioning", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 111-117. https://doi.org/10.1108/978-1-80043-850-720211019

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The Health and Fitness Club Industry in Japan

Pages 119-128

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Citation: Watanabe, Y. and Takahashi, T. (2021), "The Health and Fitness Club Industry in Japan", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 119-128. https://doi.org/10.1108/978-1-80043-850-720211020

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Sports Fitness Industry in China

Pages 129-135

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Part IV: The Africa and Middle East Industry

The Fitness Industry in Morocco

Pages 139-144

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Citation: Elasri-Ejjaberi, A., Balhadj, S. and Aparicio-Chueca, P. (2021), "The Fitness Industry in Morocco", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 139-144. https://doi.org/10.1108/978-1-80043-850-720211024

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Saudi Arabia’s Fitness Centre Industry: Getting in Shape

Pages 145-152

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Citation: Almohaimeed, N. and Pérez-Villalba, M. (2021), "Saudi Arabia’s Fitness Centre Industry: Getting in Shape", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 145-152. https://doi.org/10.1108/978-1-80043-850-720211025

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The Fitness Industry in Egypt

Pages 153-158

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The Fitness Industry in Kenya

Pages 159-164

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Citation: Kinuthia, S., Mwangi, F. and Muthomi, N. (2021), "The Fitness Industry in Kenya", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 159-164. https://doi.org/10.1108/978-1-80043-850-720211027

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A Look to Fitness Industry in Iran

Pages 165-171

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Citation: Mohammadi, S. and Azami, M.K. (2021), "A Look to Fitness Industry in Iran", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 165-171. https://doi.org/10.1108/978-1-80043-850-720211029

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References

Pages 173-185

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Index

Pages 187-193

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Cover of The Global Private Health & Fitness Business: A Marketing Perspective

DOI

10.1108/9781800438507

Publication date

2021-04-15

Editors

ISBN

978-1-80043-851-4

eISBN

978-1-80043-850-7

Table of contents

Part I: The Europe Industry

Part II: The North–South America Industry

Part III: The Asia-Pacific Industry

Part IV: The Africa and Middle East Industry

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