International Business Blunders: Lessons for Future Managers

Cover of International Business Blunders: Lessons for Future Managers

Synopsis

This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets tha...

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Table of contents

(11 chapters)
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Cover of International Business Blunders: Lessons for Future Managers
DOI
10.1108/9781787692190
Publication date
2019-02-19
Author
ISBN
978-1-78769-220-6
eISBN
978-1-78769-219-0