Reputation Management

Prelims

Pages i-xxxviii

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What Is Reputation?

Pages 1-4

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What Makes a Great Reputation?What Makes a Great Reputation?Obsessing for PerfectionJames BondThe Importance of Unilever CEO Paul PolmanThe Secrets of Britain’s Most Trusted PersonDove and John Lewis: Nitin Mantri

Pages 5-27

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Citation: Langham, T. (2018), "What Makes a Great Reputation?What Makes a Great Reputation?Obsessing for PerfectionJames BondThe Importance of Unilever CEO Paul PolmanThe Secrets of Britain’s Most Trusted PersonDove and John Lewis: Nitin Mantri", Reputation Management, Emerald Publishing Limited, Leeds, pp. 5-27. https://doi.org/10.1108/978-1-78756-607-120181002

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The Value of ReputationMe, Not You: What Reputation Means to the Working Man (or Woman): Emily Dickinson, James Stevens and James Nicandrou

Pages 29-39

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Measuring Reputation (and the Current State of Play)The Battle for TruthGlobal Company Reputation in 2018: Bursting of the Reputation Bubble: Richard Edelman

Pages 41-57

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Citation: Langham, T. (2018), "Measuring Reputation (and the Current State of Play)The Battle for TruthGlobal Company Reputation in 2018: Bursting of the Reputation Bubble: Richard Edelman", Reputation Management, Emerald Publishing Limited, Leeds, pp. 41-57. https://doi.org/10.1108/978-1-78756-607-120181004

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Managing Reputation

Pages 59-67

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Perspectives on Reputation ManagementTo Manage Reputation Is to Treat It as an Asset: Not to Do So Is to Make It a LiabilityGetting It Wrong to Get It Right: A Challenge for Our BrainMovie Actors and ReputationReputation Games and Why It’s Wrong to Target a Good ReputationThe Long March to Build China’s International Reputation Is Just BeginningReputation and Integrity in SportOpportunity or Risk: A Millennial’s Perspective: John Doorley

Pages 69-95

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Citation: Langham, T. (2018), "Perspectives on Reputation ManagementTo Manage Reputation Is to Treat It as an Asset: Not to Do So Is to Make It a LiabilityGetting It Wrong to Get It Right: A Challenge for Our BrainMovie Actors and ReputationReputation Games and Why It’s Wrong to Target a Good ReputationThe Long March to Build China’s International Reputation Is Just BeginningReputation and Integrity in SportOpportunity or Risk: A Millennial’s Perspective: John Doorley", Reputation Management, Emerald Publishing Limited, Leeds, pp. 69-95. https://doi.org/10.1108/978-1-78756-607-120181006

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Gender, Diversity and Reputation ManagementWomen and ReputationThe Quiet RevolutionaryA Very British Man‘Not Just Lip Service – Driving Change’: Dame Helena Morrissey

Pages 97-110

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Citation: Langham, T. (2018), "Gender, Diversity and Reputation ManagementWomen and ReputationThe Quiet RevolutionaryA Very British Man‘Not Just Lip Service – Driving Change’: Dame Helena Morrissey", Reputation Management, Emerald Publishing Limited, Leeds, pp. 97-110. https://doi.org/10.1108/978-1-78756-607-120181007

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The Reputation Management ToolkitOnline Reputation ManagementCEOs and the Media: ‘Tell the Truth, It’s Easier to Remember’Reputation Management: The Lawyer’s PerspectiveBuilding the Reputation Competencies Needed to Succeed: Dave King

Pages 111-136

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Citation: Langham, T. (2018), "The Reputation Management ToolkitOnline Reputation ManagementCEOs and the Media: ‘Tell the Truth, It’s Easier to Remember’Reputation Management: The Lawyer’s PerspectiveBuilding the Reputation Competencies Needed to Succeed: Dave King", Reputation Management, Emerald Publishing Limited, Leeds, pp. 111-136. https://doi.org/10.1108/978-1-78756-607-120181008

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Case Studies from the Best of the Best

Pages 137-180

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Crisis ManagementThe Global TroubleshooterThe Oxfam Scandal: The Bursting of NGOs’ Reputational Bubble?: Interview with Niall Booker

Pages 181-195

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The Forces Shaping Reputation TodayTaking a Stand – Do the Rewards of Corporate Activism Outweigh the Risks?Society Needs Traditional Media to Survive and Flourish – But We Need to Do More to Prove It: Matt Painter

Pages 197-214

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Citation: Langham, T. (2018), "The Forces Shaping Reputation TodayTaking a Stand – Do the Rewards of Corporate Activism Outweigh the Risks?Society Needs Traditional Media to Survive and Flourish – But We Need to Do More to Prove It: Matt Painter", Reputation Management, Emerald Publishing Limited, Leeds, pp. 197-214. https://doi.org/10.1108/978-1-78756-607-120181011

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