Managing Brands in 4D
Understanding Perceptual, Emotional, Social and Cultural Branding
Subject:
Synopsis
Table of contents
(10 chapters)
- DOI
- 10.1108/9781787561021
- Publication date
- 2018-06-14
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- ISBN
- 978-1-78756-103-8
- eISBN
- 978-1-78756-102-1