Recent chapters in this series (13 titles)

• Artificial Intelligence and the Perspective of Value Creation: Present Research Focus and Future Directions
• How to Create a Fave and Catch the Fake: Generative Adversarial Networks in Marketing
• Influence Marketing on Social Media: The Reputation Change After a Corporate or Referral Brand Crisis
• Introducing the Service Robot Innovation Canvas
• Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda
• Online Store Selection: Identifying the Constructs
• Pricing 360°: A Paradigm Shift in the Way Pricing Is Managed in the Digital Economy
• Safeguarding Privacy: Ethical Considerations in Data-Driven Marketing
• Sensorial Customer Experiences in Online Touchpoints
• Social Media Marketing: Adoption, Strategies, Approaches, Audience Behavior, and Content for Political Marketing
• Strategic Implications of Chatbots in Marketing: Exploring Applications and Factors of Customer Acceptance
• The Importance of Corporate Digital Responsibility in a Digital Service World
• The Importance of Customer Relationship Management Systems to Business Management and Marketing Strategies