Growth Strategy of Win-All Hi-Tech Seed Co., Ltd.

Abstract

Anhui Winall Hi-Tech Seed Co., Ltd., a high-tech seed enterprise integrating crop seed research, production, processing and marketing at home and abroad, is the first seed company listed on GEM in China. Its main business is research and development, breeding and marketing of seeds of hybrid rice, edible rape, cotton, melon and vegetable, with hybrid rice as its leading product. In terms of business model, Winall Hi-tech is engaged in procurement, production, sales and promotion of modified varieties and after-sales service. However, Winall Hi-tech also has to face a few potential problems.

Citation

Ning, Z., Chen, Y. and Luo, Y. (2024), "Growth Strategy of Win-All Hi-Tech Seed Co., Ltd.", . https://doi.org/10.12156/FUDAN.CASE202212008