Mellower: A Specialty Coffee Brand From China

Abstract

Established in 2010, Mellower Coffee has 40 exquisite chain stores and three branches, namely Mellower Coffee Sales, Mellower Business Management and Shanghai Mellower Roasting Factory. Positioned as a premium coffee brand in China, Mellower Coffee has realized the integrated operation and management of the whole industrial chain from raw coffee trade, roasting factory, coffee retail products, specialty coffee chain, office coffee to coffee academy. It has a vision to attract and cultivate more and more coffee lovers by constant innovation coffee culture promotion.

Citation

Feng, T., Zhang, C. and He, J. (2024), "Mellower: A Specialty Coffee Brand From China", . https://doi.org/10.12156/FUDAN.CASE202216011