Citation
(2003), "Look after the children", Work Study, Vol. 52 No. 6. https://doi.org/10.1108/ws.2003.07952faf.002
Publisher
:Emerald Group Publishing Limited
Copyright © 2003, MCB UP Limited
Look after the children
Most companies recognise the difficulties of the work, life and family balance and are constantly looking for ways to maintain or increase staff loyalty and retention.
The Parenting Support Service from Childalert provides valuable help in this regard. It is an information, advice and reference service for parents about child safety and wellbeing that can be integrated within a company's intranet system or direct via the internet using a unique password. This service provides practical help for parents that need or want to return to work after having a child of which the vast majority facing this decision are women.
The cost to an employer to recruit, train and establish an employee can be the equivalent to a year's salary. Most employers try to avoid having to repeat this expense through maintaining employee loyalty and providing benefits that will ensure a return to work after maternity leave. Childalert's Parenting Support Service is just that; it offers a win-win situation. The service is filled with parenting information that offers peace of mind to new and inexperienced parents about children's health, safety, domestic and lifestyle worries. It covers pre-birth through to early teenage years. For example it carries a wide range of practical advice on the early stages of parenthood through to the concerns that can arise regarding children's social, educational health and physical development.
Working parents that have access to this service will feel more confident about their children's care and will feel less stressed and able to work at maximum efficiency. They will find it easier to make the family/work/lifestyle choices. This helps companies to attract and retain a highly skilled and motivated workforce, decrease absenteeism and attract a wider range of new recruits. Existing and potential employees will thank their company for being caring and family friendly.
The service also offers parenting seminars/courses, a "childproofing" service to ensure that employees homes are child safe, and the "Nannyboard" – a home emergency organiser – personalised with company details and expert support and advice.
Childalert can be contacted on 07973 215407 or at: childalert@childalert.co.uk