How CSR and overall service quality lead to affective commitment: mediating role of company reputation

Abstract

Purpose

The paper aims to focus on the relationships among corporate social responsibility (CSR), overall service quality (OSQ), company reputation and affective commitment. It investigates whether service quality or CSR is the primer driver of affective commitment. Also, the mediating role of company reputation was examined.

Design/methodology/approach

Structural equation modelling analysis provided support for the hypotheses from a sample of 522 retail banking consumers in Turkey.

Findings

Findings show that both CSR and OSQ influence affective commitment through the mediator role of company reputation.

Originality/value

This study tests and confirms that corporate reputation plays a mediator role along the paths from CSR and OSQ to affective commitment. Also, this study expands the traditional view of CSR’s and OSQ effect on customers and suggests that CSR and OSQ do affect not only company reputation but also affective commitment.

Citation

Engizek, N. and Yasin, B. (2017), "How CSR and overall service quality lead to affective commitment: mediating role of company reputation", Social Responsibility Journal, Vol. 13 No. 1, pp. 111-125. https://doi.org/10.1108/SRJ-09-2015-0135