Keywords
Citation
De Vita, E. (2009), "Welcome Generation Y", Strategic Direction, Vol. 25 No. 1. https://doi.org/10.1108/sd.2009.05625aad.007
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
Welcome Generation Y
Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 1
De Vita E.Management Today, July 2008, Start page: 34, No. of pages: 9
Purpose – to present Management Today’s (this journal) 2008 “35 Women Under 35” list of female high-flyers. Design/methodology/approach – profiles each of the 35 women appearing on the list, which includes the co-founder of e3unlimited, category manager for beauty at Tesco, a fashion designer, co-founder and CEO of Spin Vox, a voice-to-text messaging service, founder of social networking web site City Socializing, co-founder of the League of Adventurists International travel company, and executive producer of Sony computer Entertainment Europe. Brings out the level of confidence and passion with which these women approach their careers, their sense of derring-do and competitiveness both inside and outside the office, and the risk raking leisure activities they participate in such as running marathons, playing rugby, flying helicopters, kite-surfing, skiing, swimming the Channel, racing sailboats and playing pool for England. Originality/value – explores the work and spare-time achievements and ambitions of the UK’s leading women executives, directors and entrepreneurs.ISSN: 0025-1925Reference: 37AT086
Keywords: High flyers, Management styles, Women directors, Women executives