Chapter 7 Post-Project Market Review as a Tool for Stimulating Commercialisation of Knowledge Creation Projects

Abstract

This chapter addresses the introduction of a post-project market review, which is based on the concept of post-project reviews to stimulate commercialisation. It will start with a brief description of the case-company. After this, the motives of the research will be clear, and the research methodology will be explained in Chapter 2.

Citation

Bout, L.Y., Lombaers, J.H.M., Constantinides, E. and de Weerd-Nederhof, P.C. (2009), "Chapter 7 Post-Project Market Review as a Tool for Stimulating Commercialisation of Knowledge Creation Projects", Oakey, R., Groen, A., Cook, G. and van Der Sijde, P. (Ed.) New Technology-Based Firms in the New Millennium (New Technology Based Firms in the New Millennium, Vol. 7), Emerald Group Publishing Limited, Leeds, pp. 89-101. https://doi.org/10.1108/S1876-0228(2009)0000007009