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Looking Through the Crystal Ball

Deborah J. MacInnis

Vanessa M. Patrick

Review of Marketing Research

ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7

Publication date: 1 January 2006

Citation

MacInnis, D.J., Patrick, V.M. and Whan Park, C. (2006), "Looking Through the Crystal Ball", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 43-80. https://doi.org/10.1108/S1548-6435(2005)0000002006

Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited