Information privacy disclosure on social network sites: An empirical investigation from social exchange perspective
Abstract
Purpose
As social network sites (SNS) have increasingly become one of the most important channels for communication, the related privacy issues gain more and more attention in both industry and academic research fields. This study aims to connect the antecedents of information privacy disclosure on SNS.
Design/methodology/approach
Based on exchange theory, this study tries to investigate the decision-making process for information privacy disclosure on SNS. Factors from both user’s and website’s perspectives are taken into account in the proposed model.
Findings
The results suggest that an individual’s perceived benefits will increase their willingness to disclose information privacy on SNS, but perceived risks decrease this kind of willingness. The authors also find social network size, personal innovativeness and incentive provision positively affect people’s perceived benefits.
Originality/value
Moreover, privacy invasion experience enhances perceived personal risks, but website reputation helps to reduce perceived risks.
Keywords
Acknowledgements
The authors thank the associate editor and two anonymous reviewers for their valuable and constructive comments. This study was partially supported by two grants from the National Natural Science Foundation of China (No. 71302017 and No. 71271122) and the Fundamental Research Funds for the Central Universities (NKZXB1456).
Citation
Li, K., Wang, X., Li, K. and Che, J. (2016), "Information privacy disclosure on social network sites: An empirical investigation from social exchange perspective", Nankai Business Review International, Vol. 7 No. 3, pp. 282-300. https://doi.org/10.1108/NBRI-02-2015-0005
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited