Keywords
Citation
Tapp, A. (2008), "Outstanding Paper Award", Marketing Intelligence & Planning, Vol. 26 No. 7. https://doi.org/10.1108/mip.2008.02026gaa.004
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
Outstanding Paper Award
Article Type: Awards for Excellence From: Marketing Intelligence & Planning, Volume 26, Issue 7
"Physics envy"
Alan TappDepartment of Marketing, University of the West of England, Bristol, UK
Purpose – This paper seeks to identify and discuss a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing.Design/methodology/approach – Solicited as a viewpoint contribution, with permission to think aloud.Findings – Physics, as the archetypal “proper” science, has exerted an undue and malign influence within universities on perceptions of scholarliness in “soft” sciences such as marketing, and hence on the applicability of its research and teaching. But the anti-science commentators may protest too much; the key question is how science is applied. Physics envy could therefore have a positive outcome, if debate is encouraged.Practical implications – There are obvious implications for the structure of research and teaching in university departments and sub-departments of marketing, in the UK and elsewhere.Originality/value – A polemic, but one with a balanced conclusion.
Keywords: Marketing, Physics, Research
www.emeraldinsight.com/10.1108/02634500710747743
This article originally appeared in Volume 25 Number 3, 2007, pp. 229-31, of Marketing Intelligence & Planning, Editor: Ross Brennan
Highly commended awards:
Marketing Intelligence & Planning
The impact of Porter’s strategy types on the role of market research and customer relationship management
Michael J. Valos, David H.B. Bednall, Bill Callaghan, Vol. 25 No. 2, 2007
Who are “innovators” and do they matter? A critical review of the evidence supporting the targeting of “innovative” consumers
Heath McDonald, Frank Alpert, Vol. 25 No. 5, 2007
What’s in store? Retail marketing and corporate social responsibility
Peter Jones, Daphne Comfort, David Hillier, Vol. 25 No. 1, 2007
Outstanding reviewers:
Marketing Intelligence & Planning
Gerard Prendergast, Hong Kong Baptist University, Hong KongAviv Shoham, Graduate School of Marketing, University of Haifa, Israel