Promoting Sustainable Behaviour

Citation

(2013), "Promoting Sustainable Behaviour", Management of Environmental Quality, Vol. 24 No. 2. https://doi.org/10.1108/meq.2013.08324baa.009

Promoting Sustainable Behaviour

Promoting Sustainable Behaviour

Article Type: Books and resources From: Management of Environmental Quality: An International Journal, Volume 24, Issue 2.

Edited by Adam CornerDōLondonOctober 201266 pp.ISBN 9781909293120£30.00

Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book is the definitive guide to building a sustainable behaviour campaign that works.

There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarising “what really works” and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximise the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond.

By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.