Working in a Crowd: Social Media Marketing for Business

Citation

(2011), "Working in a Crowd: Social Media Marketing for Business", Kybernetes, Vol. 40 No. 3/4. https://doi.org/10.1108/k.2011.06740caa.011

Working in a Crowd: Social Media Marketing for Business

Article Type: Book reports From: Kybernetes, Volume 40, Issue 3/4

Eileen BrownBritish Computer SocietyLondon2011

Obtainable from British Computer Society Bookshop at: www.bcs.org/books/workcrowd

This is another book produced by the BCS which is of direct interest to management and to businesses. The author Eileen Brown is a social media consultant who helps companies with their social media strategy. She believes that social media is changing the way in which you find information and will fundamentally change the way you interact online. She discusses management and offers advice on creating an effective crisis management plan. A very useful book well worth reading before the crisis arrives.