Factors influencing initial public acceptance of integrating the ChatGPT-type model with government services

Abstract

Purpose

Integrating the Chat Generative Pre-Trained Transformer-type (ChatGPT-type) model with government services has great development prospects. Applying this model improves service efficiency but has certain risks, thus having a dual impact on the public. For a responsible and democratic government, it is necessary to fully understand the factors influencing public acceptance and their causal relationships to truly encourage the public to accept and use government ChatGPT-type services.

Design/methodology/approach

This study used the Latent Dirichlet allocation (LDA) model to analyze comment texts and summarize 15 factors that affect public acceptance. Multiple-related matrices were established using the grey decision-making trial and evaluation laboratory (grey-DEMATEL) method to reveal causal relationships among factors. From the two opposite extraction rules of result priority and cause priority, the authors obtained an antagonistic topological model with comprehensive influence values using the total adversarial interpretive structure model (TAISM).

Findings

Fifteen factors were categorized in terms of cause and effect, and the antagonistic topological model with comprehensive influence values was also analyzed. The analysis showed that perceived risk, trust and meeting demand were the three most critical factors of public acceptance. Meanwhile, perceived risk and trust directly affected public acceptance and were affected by other factors. Supervision and accountability had the highest driving power and acted as the causal factor to influence other factors.

Originality/value

This study identified the factors affecting public acceptance of integrating the ChatGPT-type model with government services. It analyzed the relationship between the factors to provide a reference for decision-makers. This study introduced TAISM to form the LDA-grey-DEMATEL-TAISM method to provide an analytical paradigm for studying similar influencing factors.

Citation

Yang, L. and Wang, J. (2024), "Factors influencing initial public acceptance of integrating the ChatGPT-type model with government services", Kybernetes, Vol. 53 No. 11, pp. 4948-4975. https://doi.org/10.1108/K-06-2023-1011