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Kill the Company: End the Status Quo, Start an Innovation Revolution

Marianna Sigala PhD

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 19 August 2013

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Citation

Marianna Sigala PhD (2013), "Kill the Company: End the Status Quo, Start an Innovation Revolution", Journal of Product & Brand Management, Vol. 22 No. 5/6, pp. 430-431. https://doi.org/10.1108/JPBM-12-2012-0232

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited